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Monde Nissin Swot Analysis

1390 Words6 Pages

Monde Nissin Corporation
Monde Nissin Offerings Strengths Weaknesses
Product Snack food
• Special Mamon
• Dessert Bar The special mamon has variety namely classic, mocha, choco filling, strawberry jam, and vanilla cream while dessert bar has brownies and caramel bar. Customers have flavors to choose from. Its packaging keeps the products well-placed.
Valuable – long shelf life of the product. Monde doesn’t have an assorted pack for the dessert bar so that the customers can have two flavors at the same time.
Imitable – has similar product in Goldilocks and Red Ribbon Mamon.
Price • Special Mamon
-Php 59 for 6 pieces
• Dessert Bar
- Php 71 for 6 pieces It’s affordable because the price and the size of the product are fair enough.
Place
• Sari-Sari Stores (not widely distributed)
• Supermarket (i.e. Puregold, Rustans)
• Hypermarket (i.e SM)
• Convenience Stores(i.e. 7/11and Family Mart) Since it’s a packaged food, people would prefer buying it in a place where they can assure their safety. It can be a snack for those kids after playing but it’s not available in every sari-sari stores.
Promotion TV Commercial

Web Portal, http://www.mondenissin.com/ The company got the famous stars Maine Mendoza …show more content…

William Moore, Adolphus Green, and John G. Zeller merged in 1898 to form the National Biscuit Company.4 Now Nabisco was a well-known brand in the industry. They offered snack foods like Chips Ahoy!, Belvita, Oreos, Ritz Crackers, Triscuits, and Wheat Thins. As shown to their company web portal they have this new option for their customers to look for the nearest retailer or store where they can buy NaBisCo products. They also composed original song for one of their product “Oreo” with collaboration to different singer in Asia which they

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