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Weaknesses Of Tesco

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As a leader of digital shopping within the hypermarket industry, Tesco is years ahead of its competition and it is no surprise that it has more than 50% of the ecommerce grocery market in Malaysia. The company is doing so well in the online shopping channel as its search positions dominate the sector. It is hard to pick any flaws with its ecommerce practices, but of course, there is always room for improvement. The following are some of the suggestions that could be adapted to generate even more value for the retailer.
• Lose the drop down menus on the homepage.
Dropdown menus can save space especially when there are a lot of options for visitors but this is not the best idea for user experience. Dropdowns prevent users from seeing all the …show more content…

The extent of the delivery information on the product pages is very minimal. Customers want to know delivery charges at the very least and an item will be delivered. This vague message does not provide either. The rule of thumb for ecommerce companies is to never hide delivery information and pricing within the checkout process. Do not force customers to visit the checkout unless they are ready to buy. Checkout abandonment rate could be disproportionately high if this continues to be forced onto …show more content…

Much like Domino’s, Tesco customers should be given the option of a voice activated ordering system or making an order by turning on Samsung TV etc.
• Display ‘Return Policy’ prominently on the homepage
The policy is stated at the bottom of the ‘Terms and Conditions’ page which in turn also placed at the bottom of the homepage. In fact, customers could miss it if they do not bother to scroll down and read the T&Cs of online shopping at the site.
• Add review engines for user experience/ ratings
• When customers cannot physically see and touch products that are being offered, convincing them to break out their credit cards can be a harder sell. Delivering a user-friendly, all-around personalized experience is one way to encourage customers to fill their digital shopping carts. User reviews can have a positive effect on credibility, as well as improving conversion rates because of the feel-good experience of providing quality recommendations to likeminded users. A study has shown that 63% of customers are more likely to make a purchase from a site which has user

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