The multiple regression analysis demonstrated the most significant determinants of consumers’ attitudes towards online shopping. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumers’ attitudes towards online shopping. Therefore, e-retailers should emphasize a more user friendly function in order to provide utilitarian customers a way to find what they need efficiently. The thesis of (Delafrooz, 2009), found that the level of online shopping intention was relatively high and direction of attitude towards online shopping was positive among the postgraduate students. Moreover, it was found that utilitarian orientation and hedonic orientation, perceived benefits and demographic characteristics (gender, age, and income) were significantly and positively correlated with the attitude towards online shopping.
This is in accordance with the work of Childers et al. (2001) which argued that online retailers which are able to provide online shopping sites which are clear and understandable, with less mental effort requirement, and allow consumers to shop the way they want results in ease of use perceptions in consumer minds with favorable attitudinal attachment to online retailers which are able to do
Withal online shopping is easier and less price than the offline shopping. Consumer should decide the purchasing way for them which can best suit to their needs and wants and which can satisfy them. (Laing and Lai, 2000) said that the internet shopping is the third best and most popular activity over the internet after online shopping next comes the e-mail using, instant messaging and web browsing. Those are even more important than watching or entertaining online or getting any data or news, this is the two very common thought which comes to the people 's mind when considering the internet users do when they are online. The behavior of
In light of these main characteristics of consumer behaviour on the internet, it is necessary to better understand and analyse the reasons why the consumer to adopt or reject purchase on the internet. An understanding of the determinants of the internet buying will enable these firms to adjust their strategies to attract the maximum potential consumers and make the most of the opportunities offered by electronic
If individuals are concerned over the misuse of the privacy of personal information that is going to negatively affect the attitude of online purchases. H4: Confidence in the preservation of personal privacy a positive effect on attitudes toward online purchases. Trust in the Internet is a positive belief of the individual that the internet is a reliable means to settle personal affairs in general Thus, the trust has a positive effect on attitudes. H5: Confidence internet positive effect on attitudes toward online purchasing
Most of the companies have their own online shopping sites so that they can attract the customers from international arena. Online shopping has made a transaction easier than it was and online stores offer consumers benefits by providing more variety of products and services that they can choose from (Lim und Dubinsky 2002). The traditional retailers offers only the limited number of product because of the storage problem and different other factors. Thus, customers may not find different varieties as offered in online shopping sites. To overcome these problems, the electronic stores like Saturn, Media Market and Conrad have also the online sites where they can offer more products then in their outlets.
However, consumers do not evaluate every sub-process properly when they visit an online shop. It is a new ways of purchasing when it allows customers to purchase products and services over the internet in their home or office without the need to visit the store. When consumers accept and use Internet for shopping, they are accepting and using technologies and innovation. Consumers can gain benefit from high standard online service quality compared with physical shop (Yang et al.,
The overall results prove that the respondents have perceived online shopping in a positive manner. This clearly justifies the project growth of online shopping . The frequency of online shopping is relatively less in the country. Online shopping organizations can apply the relevant variables and factors, identified from the research , to create their strategies and tactics. The organizations can prioritize the consumer inherent and unequivocal requirements in online shopping environment.
Studies have shown 64% people search for products online before shopping offline that us 5% more than the previous years survey. Statistics have shown that women are more likely to search and looks up for goods online and purchase them offline with 52% men doing it as compared to 71 % of women. E-commerce has been growing rapidly as it provides advantages such as lower transaction and search cost if compared to other type of shopping . Through online shopping consumers can compares the quality and quantity of their goods and services as it provides the feature for comparing similar and different goods and services under the same place
They like to try and examine. For this reason, it is more difficult to get used to the new online shopping service. Most of the buyers said they are tired of the monotonous and the meagre assortment of urban shopping centres and shops. Therefore, striving for self-expression and originality, they are looking for the necessary things on the