Weekday Swot Analysis

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Fashion retailer Reiss is a high street premium brand which creates a similarity with Weekday. Due to having an increase of sales and profits, they have decided to expand internationally to New York and also Australia. This Is another company that puts Weekday under threat due to them evolving the brand.

Premium high street retailer Oasis is also showing growth. Oasis are launching a new cencept store in London which features a prosecco bar and also hairdressers. Retail-week conducted an interview with the chief opperating officer who stated this concept was done in order to give cstomers an innovativeshopping environment and to give a complete shopping experience.

Click and collect-
Click and collect is featured in many retail

These un-natural chemicals can lead to severe conditions such as brain damage. These chemicals have a large impact on the water where the cotton is farmed and produce which means there will be a significant problem with the drinking water of the inhabitants . Especially if the water supply is limited. Although Weekday is using organic/recycled cotton, it is important to expand the use of this cotton to more products such as t-shirts. This way not only will Weekday become more ethical, but it means better living conditions for those that live in cotton supplier countries.

Weekday is a member of the STWI which is the sweedish textile water initiative who aim to change the way water is used in the fashion and textile industry and leather industry. with members of the brand they created a set of guidelines concerning issues such as water waste and sustainable water.
Weekdays clothing contains no harmful toxins or chemicals. The brand make sure guidelines are followed during the desinging and manufacturing process. Inspections are also carried out to ensure the suppliers are following the set guidelines. Weekday enforce that their products contain no PVC, Marino wool or fur. Weekdays policy means that they only use skins from stock reared for meat

This news was also reported by Dazed digital who also commented on Weekday sustainable update.

Weekday partnered with RFSU to produce a range on condoms to sell in store, a campaign was also produced which connected the 5th pocket of the jeans and the condoms. This can be seen as quite controversial but has been povided positive feedback. Weekday has also featured with more contoversial issue that could have damaged the brands reputation in 2012. It was reported by WGSN that a controversial t-shirt was pulled of shelves due to paying homage to a radical politician. The t-shirt featured a slogan saying ‘food the the poor’ with the politicins name underneath.((((find reference!!!)))))))

In news outside of weekday, Mintel reported that 17% of females aged 16-24 are interested in a service that allows them to design or personalise their own garnments. In 2014, Levis opened customising stations for certain products for the festival season. H&M recently opened a pop up store in Shoreditch which allowed the customers to design their own jewelry. It may be beneficial for Weekday to feature customisation which may appeal to the younger demographic of their