While we aspire to capitalize on the increasing demand for wellness tourism in Asia, there are many hard-to-reach places in Asia as they remain landlocked. Instead, Carnival should focus on countries such as Japan and China first where there is significantly more demand for wellness cruises (Cruise Lines International Association, 2016; SRI International, 2014). Also, while the increasing demand for digital personalized service experience appears promising, there are research and development costs associated with this expansion. Though such costs may be high, Carnival has seen double-digit returns on investment since 2014 (Carnival Corporation & plc, 2016) and will be able to afford it. Keeping these potential limitations in mind, it is important for us to adopt a business plan to ride on these two trends.
Health and wellness tourism includes medical tourism, elderly age tourism, disability tourism, thermal tourism and thalasso-therapy tourism. (Fernandes, & Fernandes, 2013).Wellness tourism is one of many niches in the increasingly popular special interest market. Clients who take wellness trips are also likely to take part in other niche activities during their trip including culinary, adventure, cultural or eco-tourism pursuits. (Amster, 2013). According to local stakeholders, spas and wellness tourism are ahead of medical tourism in terms of promotion in the Philippines.
Cruise tourism is one of the largest components in tourism industry and also one of the fastest growing industry in the world. It has generating revenue and creating job opportunities in many country. The growth rate of cruise tourism has been almost twice the average rate of traditional land-based tourism. Cruise tourism has provide few real jobs and business opportunities for local resident. The impact of cruise tourism on a location are not only positive but also has its negative.
The cruise industry is playing a significant role with respect to the tourism industry of a country. Countries such as Germany, France, and Australia have a demanding cruise industry where as tourists visit such countries specifically to enjoy the cruise voyages. Lately the cruise industry has been going through substantial changes starting from the days of intercontinental transportation, which is basically focusing of tropical vacations that is only vacant to the field of society’s elite. It is quite clear that the affordability of cruising matters when it comes from the tourists’ point of view. So currently the cruise industry has bought forward many cruises such as Harmony of the seas, Independence of the seas, Queen Mary 2, Norwegian Joy
12. Through the wide range of services needed to satisfy its requirements, tourism creates new activities of considerable importance which are a source of new employment. In this respect, tourism constitutes a positive element for social development in all the countries where it is practised irrespective of their level of development. 13. With respect to international relations and the search for peace, based on justice and respect of individual and national aspirations, tourism stands out as a positive and ever-present factor in promoting mutual knowledge and understanding and as a basis for reaching a greater level of respect and confidence among all the peoples of the world.
There are numerous competitors that fall in this industry, and as a result of this marketing for branding is essential in the success of the destination. According to (Alan B. Albarran, 2006) “the major motivation for a business to embrace the principles of brand management is competition.” Tourism is Jamaica’s major source of foreign exchange which plays an important part of its economical growth, hence it can be seen how its success is essential to the development of Jamaica on a whole. Jamaica faces numerous competitions from other destinations, not just other Caribbean Islands but other tourism destinations across the globe. Jamaica placed 12th on the Trip Advisor 2017 Traveler’s Choice, under the category Top 25 Destinations- World. They placed first on the Trip Advisor 2017 Traveler’s Choice, under the category Top 10 Destinations- Caribbean.
The social, economic, and ecological impacts of cruise ships. With an estimated 18 billion dollars in revenue per year, the cruise ship industry is the fastest growing tourism-based industry in the world (Johnson, D., 2002). Although this industry claims to reduce, reuse, research, re-educate, and recycle, there is a growing concern about the impacts of cruise pollution and the social impacts on the local human communities (Dowling, R., 2006). FINISH ON THESIS THAT ORDERS PARAGRAPHS TOPIC SENTENCE When passengers unload from a cruise ship port, there is a large opportunity for economic investment in the host community, but more often, passengers return with an experience of impoverishment and the host community is left underpaid (Dowling,
Best sustainable practices in the tourism industry are based on these 12 ‘pillars of sustainability’. Below examples of such practices will be presented. Best practices in hotels & resorts The Frangipani Langkawi Resort & Spa (Malaysia) – a working model of sustainable tourism, known as the Greenest Resort in Malaysia. The mission of the resort is also a moto: “Keep Langkawi Clean & Green”, shows that sustainability issues are of primary objectives of the resort. The resort has committed to keep the island clean and green from air, water pollution, and soil contamination by implementing their sustainability policy that consists of 200 Green practices.
India, which is targeting several markets in the Middle East and North America, is attempting to dominate the global medical tourism market by offering international patients intensive medical treatments including hip replacements, open heart surgery, laser eye surgery, and other advanced medical services (Connell, 2 2006). As a result of this, India has predicted that revenues from the medical tourism sector will exceed $2 billion, making it the best medical tourism destination in the global market in terms of advanced medical technology and skilled doctors (Connell, 2006) With this increasing globalization of medical tourism services come some significant questions: what are the factors that play a primary role for motivating patients to travel abroad searching for adequate medical services? What are the roles of stakeholders to develop a medical tourism sector? And what are the main drivers for developing a sustainable medical tourism facility? Answering these questions is vital for the research to describe further the development of medical
Even more importantly Carnival has driven the growth and development of micro, small and medium enterprises (MSMEs), many of which are skills-based services. These range from entertainment services related to cultural art forms such as dance, to the production of local crafts, cuisine, and the display of folk arts such as Lapeau Cabrit (playing of drums lined with goats skins), the orchestration of steel pans (pan playing) and portrayal of ‘traditional carnival characters’. However the current Prime Minister Dr Keith Rowley said his administration is moving towards reviving the ailing economy of the oil-rich twin-island Republic and avoid going to the International Monetary Fund (IMF), as he urged citizens "to acknowledge that we don't have as much as we would like, so there are going to be some restrictions on spending". This has affected the carnival industry’s spending budget. According to (Richard Lord and Kalifa Clyne), The Government has reduced the budgetary allocation for Carnival 2016 by approximately $44 million.