Wendy's Case Study

2.0 MAIN BODY
2.1 Background of Wendy’s
Wendy’s was created by Dave Thomas which is an international fast food restaurant in American. On 1969, the first Wendy’s restaurant opened in Columbus, Ohio. The name of Wendy’s was taking by Dave Thomas, his fourth child who name Melinda Lou “Wendy” Thomas. However the first Wendy’s restaurant was closed because of the declining sales on years 2007. The photo of Dave Thomas’s fourth child, Wendy was display on the restaurant until it closed. The first franchisee of Wendy’s agreement was sign by L. S. Hartzog for Indianapolis, Indiana in year 1972.
In December of 1976, there was 500 Wendy’s restaurant and a new restaurant in Toronto, Canada. In that year, Wendy’s was going public; there are one million

In year 2002, Wendy’s was adding the garden sensation salads. In years 2009, Wendy’s enter again in Singapore market. Because of the differences with the local franchisee, Wendy’s quit from Japan after the 29 years. It returned to Argentina and Japan with announcing a development agreement in year 2011.At the same years, it also entered the market of Russian with the planning open 180 restaurants over the ten years. In Georgia, Wendy’s was opening the first restaurant and promise to open 25 restaurants at there and the Republic of Azerbaijan. The all restaurants in Russia was closed in year 2014, the several pork based products were introduced in the same year. The outlets in Singapore were closed in the year 2015. While Wendy’s will expanding into India with the first restaurant at Gurgaon.
The Wendy’s restaurant was opened by Berjaya Group subsidiary, Wen Berjaya Sdn Bhd on the April of 2008. The first restaurant was at Sunway Pyramid, Selangor. There also have another eight outlets at IOI Mall, Puchong, Jaya One, Mont’Kiara, Giant Kota Damansara, Berjaya Times Square, AEON Ipoh Station 18, Suria KLCC and gateway