ipl-logo

Westend Market Analysis

1138 Words5 Pages

Establish and adjust the marketing mix
Assessment Task 2: Project – Determine the marketing mix
(Students please note that this project is linked with your project report from the unit of “BSBMKG501B Identify marketing opportunities”. Please link your answers with each other.)
Westend Market hotel: Located at 47 McIntyre road, Sunshine. It is one the oldest hotel in the area and is widely known throughout Melbourne.
Westend provides you with the excellent leisure destination.
• FOOD – you can either dine in our brand new looking Bistro, or hang out with your mates and get hot food in our sports bar and at the gaming bar.
• REFRESHMENTS – Westend offers a wide range of beverages for all age kinds.
• MUSIC – by hosting one of the hottest night …show more content…

For the new marketing opportunity and in relation to the product or service, answer the following questions?
Product:
Who is the product or service aimed at?

 corporate clients
 individual members of the organizations
 individual members of the public
 other agencies

What key features and benefits do the product or service provide?
The westend market property is renowned for their convenient and strategic location in sunshine. Also synonymous with the brand are the high level of personal service, guests receive and the extensive range of entertainment, stay, food and leisure.
The westend hotel itself has 20 rooms and is targeting all kind of customers with a two to three night stay requirement. Majorly, targeted business includes the IT sector, because of the closeness of the property to the Melbourne international airport and the CBD.
Product or service key features Explanation
Its purpose Comfort, fun, gamble, leisure
How it works Customers
How it is developed or manufactured Food is made from the scratch fresh in the kitchen
How it is checked for quality Head chef checks every dish going out of the kitchen
How it is delivered Fresh and hot to the customers
How it is maintained and serviced Waiters deliver the food
Its price It’s very …show more content…

• Preparing a marketing plan in order to encourage newer customers.
• Looking into the pricing strategies opted by the competition.
• Reviewing available options to promote sales without compromising on profit.
• By coming up a strategy to implement the new sales prices.
• Last but not the least, reviewing all the accounts randomly.

Considering the factors above, what price should the product or service be offered at? Should any additional price variables be considered such as discounts?
• By attracting new potential customers/clients without launching a marketing campaign.
• By encouraging the existing, undecided customers to buy more products.
• By rotating the stock and clearing out the out-dated stock first.
• New sales from inactive customers.

Promotion:
What possibilities are there for promoting the product or service?

 Advertising:Advertising is the most important tool in the marketing of products and services. Companies all over the world universally accepted this fact. The expenses on advertising are considered to be a profitable investment that reaps profits both in the long and short run. Businesses that keep on advertising regardless of rise or fall in the economic times get a competitive advantage over those that cut their ad

Show More
Related

  • Bsbwor501 Unit 3 Assignment

    732 Words  | 3 Pages

    In this assignment I will examine ways through marketing to help bring revenues while meeting the customers wants and needs to better the business. The company has interviews and hired a marketing research company to conduct a study using raw data to determine two descriptive statistics concerning the oil changing business. The goal is to gain customer loyalty and find ways to attract new customers. Just like any business, they have to do some research on current marketing companies and choose one to help with the oil changing marketing research. By consulting with a marketing research company, one way for the oil company to make better decisions is with descriptive statistics.

    Read More

  • Whitbread Business Analysis

    721 Words  | 3 Pages

    Whitbread is an international company headquartered in Dunstable. The major industry the company is involved into is hospitality with different subsidiary companies. The history of Whitbread started in 1742, when Samuel Whitbread founded the company. Initially, the company focused on purpose-built mass-production breweries. However, the modern Whitbread, as the world knows it today, was founded in 2001, when the owners sold all breweries and focused on hotel and restaurant industries.

    Read More

  • Describ White Women: Article Analysis

    688 Words  | 3 Pages

    These advertisements that appear in the media have a really significant influence over people 's lives; we all look to those advertisements for a sense of direction or guidance on how to perceive the world. Advertising in the media potentially plays a major role in shaping public attitudes and perceptions because most audiences (including myself) are passive; we accept whatever we are shown and that influences our opinions on what we

    Read More

  • Establish And Adjust Marketing Mix For Thai Rose Cafe Case Study

    1617 Words  | 7 Pages

    BSBMKG502 Establish and adjust the marketing mix Assessment Task 2: Project – Determine the marketing mix This assignment is regarding the business Thai Rose Café which is located in the Melbourne CBD. The café has more than 15 years of business operating experiences.

    Read More

  • Bryant Pharma Product Seflex Case

    1117 Words  | 5 Pages

    Purpose: Statement of Problem/ key issues The purpose of this case study is to identify the alternative means of marketing the Bryant Pharma product Seflex. The company is looking for an immediate boost in the sale of the brand. The vice president of the marketing division of geriatric products of Bryant Pharma came up with a marketing strategy in which interview style commercial about the benefit of Seflex will be produced in which Jeanne Alyson a 1940s movie icon will talk about the benefit of Seflex and how it reshaped her life. The problem is Joe Bryant, the new CEO of the company is not satisfied by current promotional programming and consider them as “Off Brand” Background/Situation Analysis:

    Read More

  • Boomchickapop Business Analysis

    1252 Words  | 6 Pages

    In 2001, Angie and Dan Bastian of Mankato Minnesota started to make popcorn in their garage. They sold the popcorn at public events, such as sports games, as a way to earn some extra cash for their kids’ college funds. Today the company, officially called Angie’s Artisan treats but now known as Boomchickapop due to the popularity of that particular brand (Grow with KARE, 2014), is available in all 50 states, Canada, the Caribbean, and South Korea (Qualizza). After gaining the attention of a retail buyer in 2004, Angie and Dan used a rented kitchen in a grocery store and were able to sell Angie’s Sweet and Salty Kettle Corn in three stores.

    Read More

  • The Process Of Decision-Making Process

    974 Words  | 4 Pages

    Decision Making Process Using the decision-making process the following procedures are followed: Need Acknowledgement sales representative would inform the existing customer of the current trends and need for sports and classic cars with the aim of creating awareness while at the same time convincing the customer to purchase the car (Thomas, 2012). Product Description, the customers, would be interested in the product after the pitch and discuss the needs and the decision-making units would establish the need for different McLaren car products (Thomas, 2012). Evaluation of the market and level of competition As the company continues to present the wide range of products it offers; it is important to know what the customers need in comparison

    Read More

  • P & G Company Case Study

    835 Words  | 4 Pages

    Task 4 D1. Under this task I will evaluate how the marketing techniques of P&G Company organization have been a success Branding: P&G Company has a unique logo as a company in whole along with its other products for example the head shoulders shampoo. The P&G Company logo is blue in color and consists of 26 tiny icons that represent each and every product produced by P&G Company. P&G Company has a reputation for value, low price and for being customer-focused.

    Read More

  • Loreal Pestel Analysis

    1016 Words  | 5 Pages

    It would aim at establishing a strong customer lifetime value. It would also search for new markets in other

    Read More

  • Value Proposition Of Fitbit

    1808 Words  | 8 Pages

    The pricing strategy or pricing policy is one of the most important managers make for a product as it affects the profitable outcome and competitiveness that a product may make. (Toni, 2017). A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market by dropping the price or offering more benefits with the device such as packages.

    Read More

  • Advolmart's Promotion Mix Strategy

    800 Words  | 4 Pages

    Advertising has some disadvantages as well; creating an advertisement is expensive for many up and coming companies, many lack the startup to invest in such a large project. Many consumers began to tune out advertisements throughout the day; information overload can turn your target market away. Lack

    Read More

  • Poster Frames Persuasive Essay

    796 Words  | 4 Pages

    An innovative ad stands out and raises probability that a customer will recollect data with respect to your firm. There are vast quantities of instruments utilized as a part of promoting field

    Read More

  • Intercontinental Hotel Marketing Strategy

    1794 Words  | 8 Pages

    Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood

    Read More

  • Cadbury Marketing Strategy

    835 Words  | 4 Pages

    AMITY UNIVERSITY, AMITY SCHOOL OF BUSINESS, NOIDA, UTTAR PRADESH PROJECT REPORT ON: “MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA” SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP OBJECTIVES OF STUDY  To study about the company’s marketing objectives.  To study company’s variety of products.  To overview company’s competitors.  To study its marketing strategies: communication strategy, distribution strategy and pricing strategy.

    Read More

  • Reflection On Consumer Behavior

    1141 Words  | 5 Pages

    This is done through creating profitable and maintainable relationships with customers. The course has taught me that companies have a responsibility in understanding the marketplace and customer needs. If companies are unsuccessful at doing this, there is a great probability that they will fail at making profits. Marketing helps companies maintain their competiveness. What I learnt from reading the literature I really enjoyed learning about consumer behavior as it managed to change the lens through which I viewed the world.

    Read More

More about Westend Market Analysis

Open Document