Westjet Ad Analysis Examples
WestJet, Canada’s second largest airline (Reuters, 2009), has a slogan that states ‘Owners Care’ but do they really? A WestJet airline advertisement, found in November 4, 2015 print of the Toronto Star, is the ad I have chosen to deconstruct. They use various emotional appeals to attract potential consumers of their service. Analyzing the ad, there is a consistency of attempting to build trust with the consumer. Further in examining, they use imagery and emotional appeal of what appears to be two confident business women in attempts to target a female audience. Furthermore, this ad puts an emphasis on the person as a unique individual, when in reality they are just another person being sucked into being a consumer of their product. WestJet …show more content…
Airlines want to share their values to make sure they have customer loyalty to increase in profits. (Small, 2008)) “If you think our schedule should meet your schedule, you’re right.” (TorontoStar, 2015) Agreeing with potential customers on their needs builds trust between customers and the service behind the advertisement. The consumer feels valued and thinks of the airlines as reliable. (Hongxia, 2014) “An efficient schedule saves you time and money.” Money and time is everything in our communist society, it’s precious to each and every one of us as consumers so when it’s advertised that we’ll be saving both, a sense of trust is built with the service. Consumers only look for business with companies they are able to trust, believing these companies will treat them fairly and honestly. (Fisher, 2010) Building trust with the consumer is one of the emotional appeals WestJet uses in this …show more content…
We live in an individualistic culture (Zhang, 2003). Our personal goals is what we are after and this advertisement shows exactly that. “If you think our schedule should meet your schedule, your right.” Once again this comes up. It makes a person feel special, and that this is a service is one that cares. It leads right back to being reliable and trustworthy. This advertisement gives a sense of comfort and individualism to the consumer seeing it, and it affects them, making them feel good. Once again, this advertisement uses the emotional appeal of being an individual and unique to lure in
Jib Fowles Analysis
754 Words | 4 PagesHe elaborates on psychologist Henry A. Murray’s research on fifteen particular appeals that are most common in advertisements. Murray’s research concludes that consumers have needs that they react to in ads. For example, the need for sex is common but used very rarely because it’s very controversial and diminishes the product information. It appeals more to men than woman; the need for affiliation is used because Americans are very concerned about social life and friends; McDonald’s tell people that they “deserve a break” to be able to escape. Fowles also depicts how to examine commercials.
Persuasive Techniques In Advertising Essay
1794 Words | 8 PagesConsider what kinds of advertising seem to influence you or the people you know. Ad agencies and product companies often argue that the main purpose of advertising is to inform consumers straightforwardly of available products. In fact, many types of advertisements, like classified ads in newspaper, are devoted primarily to delivering price information. Most consumers ads, however, merely tell stories about products without revealing much about prices. Since national advertisers generally choose to buy a one-page magazine ad or thirty second television spot to deliver their pitch, consumers get little information about how a product is made or how it compares with similar brands.
Rhetorical Techniques Used In Advertising
657 Words | 3 PagesAdvertising is an attempt to persuade an audience. Companies who create these advertisements want people to buy their products, to enlist their services, or to support an organization or cause. The way they deliver these messages should match the habits of the targeted audience. This image is an advertisement for the new Chrysler 300. It is from Ebony magazine.
Rhetorical Analysis Of Budweiser's 'Puppy Love'
1064 Words | 5 PagesThese tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.
Old Spice Stereotypes Essay
648 Words | 3 PagesStereotypes make a huge impact on life today. Stereotypes can portray how different genders, religions, races, or cultures are supposed to act according to society. Although stereotypes are nothing new, they are more easily accessible in today’s social media driven culture. Many individuals feel they are required to conform to society’s stereotypes, no matter how unrealistic or uncharacteristic they are. The video that was provided shows a variety of commercials that are an excellent example of common stereotypes.
Advertising's Fifteen Basic Appeals Summary
1890 Words | 8 PagesAdvertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,
Budweiser Rhetorical Analysis
707 Words | 3 Pagesadvertisement can be evaluated by examining its ability to reach an intended audience, its impact on consumer beliefs, and its effectiveness in promoting consumer action. AC Micu and JT Plummer (2010) analyzed the success of the Wassup?! ad campaign in their article in the Journal of Advertising Research. They found that the humorous nature of the ad and its endorsement of a certain lifestyle appealed to a young, affluent audience, who felt that they could relate to the characters in the ad. Furthermore, the advertisement was effective in influencing consumer beliefs, namely by creating a positive association between Budweiser beer and the lifestyle being portrayed.
Sexuality And Gender In Advertising
459 Words | 2 PagesAdvertising is very complex in today 's society. Throughout chapter five of ads, fads, and consumer culture, there are many major ideas that the author chooses to present to us as readers. Although many of these ideas are clear and completely fine, there are many that seem unclear or concerning to certain people. One main idea in chapter five is the use of sexuality and gender in advertising.
Cheerios Commercial Analysis Essay
703 Words | 3 PagesCheerios Commercial Analysis Essay As seen on Ellen, Heaven and her mother, Tianne are featured doing a dancing duet together. Heaven and her mother make an incredible first performance followed by many more appearances on the Ellen Show. At 3 years old, Heaven is a young, and extremely talented dancer. Heaven and her mother became internet sensations after posting a video on YouTube. In the video, the two danced to a very popular Beyoncé song.
Advertising In Walt Disney Company
1810 Words | 8 PagesADVERTISING: BILLIONS OF DOLLARS INDUSTRY AND ITS UNPREDICTABLE HAZARDS. Introduction There is no denying that the Walt Disney Company, “a leading diversified international family entertainment and media enterprise” (Company Overview, para. 1), has taken a quantum leap and made the world a better place. Besides many other fundamental elements, advertising performs a substantial role in influencing on its success. Correspondingly, thanks to a fortune spent on advertising in 2013, “Frozen” has become the most economically successful animated blockbuster of all time (Appelbaum, 2014, para.
Airways And American Airlines Merger Case Study
785 Words | 4 PagesMillions of people rely on the airline industry to travel quickly and efficiently between cities in the United states and throughout the world. Since 1978 where, when laws were put in place to promote competition in the market, the nation has relied on competition among airlines to promote affordability, innovation and make service improvements. The constant improvement of airlines and airplanes would in theory lead to lower prices for consumers. In recent years, however, the major airlines have raised some of the fares and the quality of the service has decreased. Competition is essential in any market as it avoids a high market concentration which consequently almost leads to higher ticket prices to be cheaper and always causes prices to increase and consumer surplus which is defined as the difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually pay to decrease.
The Man Your Man Could Smell Like Analysis
967 Words | 4 PagesHave You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.
Ad Analysis Essay
580 Words | 3 PagesLastly, events in which the public can associate to is frequently used, due to the public finding themselves in the same situation and resolving their issue with the help of that item. These three points show how this advertisement is similar to the other broadcastings. In the end, all commercials focus on promoting the befits of their merchandise with a memorable message that will attract a high-ratings and profitability. Media Planning
Easyjet Competitive Advantage
1585 Words | 7 PagesEasyJet is the largest airline of the United Kingdom, which is based in London, Luton Airport. It was founded in 1995 by the British entrepreneur Sir Stelios Haji-loannou. EasyJet operating domestic and international scheduled services in 32 countries. EasyJet experience fast growth since its establishment, the main reason for this growth is a combination of several acquisitions and consumer demand for low-cost airlines. Strategy is “the direction and scope of an organization over the long term, which achieves advantage for the organization through its configuration of resources within a changing environment, to meet the needs of markets and to fulfill stakeholder expectations”
North Face Advertising
1108 Words | 5 PagesAt this point the people no longer struggle to reach the top of the mountain they have arrived and feel ecstatic. Although reaching their goals causes their happiness the North Face advertisement stresses the importance of the journey and not just the end the result. The company emphasizes the notion of experiencing things and the important role this plays in making new discoveries. Although, the advertisement features people encountering different challenges, it blatantly ignores diversity and appeals only to a small demographic. Throughout the entirety of the commercial, most of the people fall into the category of young, fit, Caucasian individuals.
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