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Westwood Agency Business Analysis

852 Words4 Pages

Westwood Agency sees life from the customer's point of view. We have helped clients with television campaigns, print advertising and social media. We have been working with clients such as Harvey Normans, Bosch, LG and BMW. We have a 15 years experience in the industry and your employees have a lot of experience and knowledge. Our team who are going to help you are compromised of Lauren Taylor Chief Creative Officer, Anna Hill Creative Director and Tom Adams Managing Director.

Westwood Agency is one of the biggest agencies in Australia. We always aim to be the best and satisfy our clients in the best way. We always listening and see life from the customer's point of view. We are creating powerful ideas and our purpose is to offer our clients the most innovative, creative and unique solutions and ideas.

We know that you have been on a challenging journey recently with some serious financial difficulties and have been trying to reduce dept. But we are here to help you build the Fisher & Paykel brand name in Australia by a unique and innovative campaign.

The market and the competition

The Australian household market reached the value of $6,8 billion then it grew 2 % in 2014. The …show more content…

Fisher & Paykel face competition from both big European brands as well as from low-price brands from Asia. Well-known international brands as Bosch, LG, Samsung, Whirpool, Miele, Electrolux are strong suppliers as they are strong financially and invest a lot in advertising and marketing which increases their reliance on retailers. The market is mature and is dominated by strong players. There are high number of players which drives prices down and increases the rivalry (MarketLine 2014, pp. 7-16). The big brands strength are their economics of scale in production, marketing and distribution. The smaller companies strength is that they usually specialize their products and

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