Part A. INTRODUCTION. Chipotle Mexican Grill is a popular restaurant chain that serves customers in the fast casual segment of their industry. The company prides itself on providing high quality food and utilizes ingredients that come from sustainable farms with respectable practices. It was founded by Steven Ells, a graduate of the Culinary Institute of America, who wanted to open a taco shop that puts a twist on traditional Mexican food.
What are Trader Joe’s core competencies? Well I can give you three points why Trader Joe’s is one of the leading competitors in the retail industry. One of the core competency is that they offer value in their products with reasonable prices. Not to mention that most of their products are innovative and unique compared to the other retail stores, they also sell organic vegetables and meats for consumers who concerned about their health. If price doesn’t concern you, then how about the creative ways of selling different kind of food both import and export products.
Since its founding in 1993 and going public in 2006, Chipotle has managed to hold onto a steady customer base and make profits due to their goal of offering inexpensive quick food without compromising on their high-quality sustainable ingredients. Even though the restaurant industry has a lot of competition, Chipotle has found a stronghold against its competitors. They have managed to continually attract investors through their fast growth and large profit margins, and consumers through their low prices and food with integrity mission. B. EXTERNAL ENVIORNMENT: STEEP ANALYSIS Social There are two main social trends that have a direct impact on Chipotle.
‘Insta-broiler’ a device competitive in making burgers and technological advancements in the same gave it a competitive advantage. Product Development – Burger King differentiates its product by innovative product. Diversify/widen product mix to address current product mix limits The Burger King Flame broiled burger is not easy to imitate. Burger Kings Have It Your Ways is among the top thing that differentiates it and one of the core strength from its competitors. At burger King, consumer are given more food and service choices.
Abstract Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct and guide the organization and help position it as a leader in the industry. The following paper will examine the organizational structure of the Chipotle organization, diagnose problems,
One of the biggest advantages of Panera is that the company has a reputation for providing healthy foods at lower costs, customers also have the option of being able to go online to learn more about the contents and ingredients of the food proposed in the menu. They offer menus with fewer calories than the one offered by the hamburger chain
However, people assimilate McDonald’s to junk food unlike the ”Subway buster”. Will McWrap help McDonald’s sustain competitive advantage? As McDonalds is known for being a quick-service restaurant, it attracts mostly customers who want quickly made food. I believe that the McWrap is slowing down the service, which exacerbates the brand. The speedy service is one of the main qualities of McDonald’s, and is one of their biggest competitive advantages.
Who wins the battle between Mexican or American tacos? Some may argue that Mexican Tacos have more variety of meats to choose from and more healthier because they are fresh since they are not frozen like the ground beef. Other may think that Appropriated tacos are better because they are cheaper and easy to cook or get and might not see a difference between Mexican Tacos. In my opinion both tacos are good, but if I had to choose between Mexican tacos or American tacos I would choose Mexican tacos there is just more variety to choose from they are always fresh and they have an overall better taste . I also have to stay loyal to Mexican tacos because I am Mexican, but it all depends on who you are are and what you
Business is all about making profit and although the savings that the restaurants experience may not be passed to the consumers, I don’t not think it is unethical, I will consider it smart business. Persons might argue that the restaurants are selling a product under their brand although it is not truly theirs but the restaurant experience is more than just the food. As long as restaurants maintain the quality of the food provided, ensure that the cost matches the quality, and continue to improve service, I can support this initiative. Restaurant outsourcing can increase capacity since they are providing food faster which means that the customer turnover is higher, that is, they are serving more customers that they did before as customers seating time is reduced. Restaurants also improve capacity since they can now offer a wider range of items as the time required to prepare these meals are largely reduced.
Our company will also sell fast food service, eco-friendly appeal to the price conscious, health-minded consumers. Vision: Establishing best to serve our customers, delicious food and a unique with fast food restaurant traditional cuisine in Malaysia which is recognized for providing good food with fast and efficient. Mission: Our team will create a strong company that provides a comfortable environment, and efficient services. We also provide a unique and attractive to our customers with the concept of local food. THE KEY FORCE 1. Business Business plan and strategic management slag t important in the public sector and they are in many other sectors in the local economy.