Online shopping is very convenient in recent years. Today the internet holds the considiration of the retail market. Millions and millions of people shop online. Online shopping has been shown to provide more satisfaction to modern consumers seeking convenience and speed ((Yu and Wu, 2007)). On the other hand, the buying product from the traditional market is continuing since years.
The online shopping system was easy to use and friendly for the user. Online shopping system is the way for creating a common purpose of e-commerce store remained the product as stationary can be bought from the relaxation to home through the online. However, for execution purposes, a piece of paper will be the transaction with on online shopping for
The Internet has been identified as the preferred shopping method over traditional shopping in physical stores. This trend is fast gaining prominence as it is easier to score great deals online at attractive prices than in the brick and mortar stores. Body- Want new clothes but don’t have enough time to venture out shopping? Relax, online shopping can save your day as it is quick and convenient both. In fact, shopping online has become a serious habit among many as they feel it is hassle free.
With all these reasons, the researchers came up with different factors that might affect females to have the urge to do so. First of which is the presence of unavailability of the product locally in the area. As based from data gathered, it is said that shopping online serves a lot of benefits to its users, just a tap of a finger, anytime, anywhere. Steinhart et al., (2013) said that when the product is available to purchase, the consumer typically finds it as a good thing (in most cases, this is the default
As numbers of people are using mobile phone and internet it is effecting on number of online buyer. There are several benefits of online grocery shopping, it consist that online shopping can be done from remote area, during free time of lunch break one complete online shopping, it is also advantageous for them who do not have car, Cash on delivery, free shipping etc. and these are certain parameters because of which people prefer online shopping (Sharma 2015) There are five different e-grocery business models, it includes integrated model, the third party shipper model, the drop shipping model, the
Akbar and James (2010) examined the consumer’s attitude towards online buying a survey was conducted on the employees of Thailand based company’crazydomains. They found that all the sellers rely on 9 main factors so as to attract more and more buyers towards online purchase. These factors are Price, Refund, Convenience, Auction websites, Promotion, Brand, Search engines, Security and Online shopping malls. The most important factor is the price at which the products are offered by the sellers and the least important is the security of the online payments made. Zia Ul Haq(2005) studied the perception of younger generation towards online shopping.
WHY SHOP ONLINE? People choose online shopping because they believe it is efficient in time. You do not need to be physically present at a destination to buy the items. You can make purchases anywhere given that you have connection to the internet. People also believe that online sellers and merchants give low competitive prices compared to vendors at a shop.
There was a lot of disadvantages news about online shopping at first. It makes people afraid of it and most of them did not accept it. But when the time passed, online shopping is improved to be more reliable and better. People start to change their mind and can make sure which store is trustable or not by themselves. Furthermore, online shopping does not replace with the traditional shopping.
The Internet is relatively new medium for the communication and the exchange of information which has become present in our daily lives. The number of Internet users is constantly increasing, which is also significance that online purchasing is increasing rapidly (Joines, Scherer & Scheufele, 2003) Online shopping has been a growing phenomenon in all four corners of the world, in particular amongst countries possessing highly developed infrastructure available for marketing activities through the internet. Today, internet is not only a networking media, but also a global means of transaction for consumers. Internet usage has grown rapidly over the past years and it has become a common means for information transfer, services and
Despite the busy work schedules and responsibilities of people, they now have the opportunity to do their shopping errands without compromising their respective duties. With the perception of online shopping as easier to conduct, compared to going in the retail stores and look for the product consumers want, many people are patronizing it. Consumers are more likely to visit online stores to look and find for the things they need or want. The use of Internet has proved a versatile tool in marketing communication. The Internet before is only used for finding different articles, but as time passes by, the Internet is becoming very useful to different types of