What Are The Advantages And Disadvantages Of Tesco?
The information gathered also extends to distribution and manufacturing costs. These costs are linked to levels of consumers’ demand for particular products to determine a pricing strategy that creates a suitable margin of profit for the business. Analysts are also employed to track responses to price changes. Again, technology can help in identifying changes in demand in response to changes in price. - Underpin overall strategy, including the location of stores throughout the country. The internet has played a role in determining where Tesco locates its stores. Geographic Information Systems (GIS) provide ‘intelligent maps’ of locations including information on road networks and the location of rival stores (O’Connor and Galvin, 2001). From …show more content…
THE SHORTCOMINGS AND THE IMPACTS ON ITS BUSINESS Despite all the benefits, e-business strategy also has its disadvantages such as cultural obstacles. Some consumers are still fearful of sending their credit numbers over the Internet and having online merchants know so much about them. Other consumers are simply resistant to change and are comfortable viewing merchandise on a computer screen rather than person. In some countries customers are still nervous about entering credit card details online. Another disadvantage is each region has different regulations for how it can store and use consumer data. In some countries, e-retailers are required to encrypt all customer data. In others they have to disclose to consumers details about how they will use and store data. Some customers complained that the items that they order by online might not be available. For example, 4 out of about 20 items that they ordered were unavailable. In that case, Tesco will substitute it with something similar. The customers will feel not satisfied because not all the orders can be fulfilled by Tesco and when the products are being substituted, it may be suitable with the need of customers but sometimes it is totally unrelated with the need of
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