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The Advantages Of Social Media

1889 Words8 Pages

1. Introduction

According to Neti, social media can be defined as the best opportunities available for organisations to connect with potential customers, which is helpful to build their strong brands (Neti 2011) In recent years, thousands of companies use social media platform in marketing since they came to be recognised as implements for marketing campaigns such as advertising, sales and research. Likewise, in the football industry especially in the European one, clubs have been taking advantage of social media so that they can easily conduct marketing activities online. However, what they differ from general enterprises is that football clubs tend to operate social media in different languages. For example, according to my initial research, as of 1st January 2018, 20 European football clubs in total have launched official Twitter accounts in Japanese. (See Appendix 1) This is a current trend that European football clubs are utilizing social media in a variety of languages to increase in the number of fans overseas as well as finding the way into the global market. Indeed, for example, Manchester City Football Club has now been doing the club’s official Facebook page in 12 languages to let global fans know further about the club in their native languages. (Manchester City Football Club 2014) It is positive for the non-English speaking fans in terms of escaping from language barrier when looking into the club’s info. …show more content…

Moreover, conversely, what are the loss or issues of having such sort of social media in football clubs? In this dissertation, the main focus is on the reasons why they have been starting it and thereby the implications of the

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