At the beginning, American culture mainly followed the European style. In the late 1700s, American culture began to develop towards Federalism from Revolution. By 1777, the United States declared it a nation and carried out the Declaration of Independence and the Articles of Confederation. After that, in 1786, Yale hosted a graduation debate and the College also inspired a group of optimistic poets known as the "Connecticut Wits." John Trumbull published America's first epic poem called M'Fingal.
It is important for the cereal to be positioned within the consumers’ mind and ideally distinctly for competitors and their offering. There are many benefits of segmentation Effective segmentation should result in greater consumer satisfaction and should allow the marketing firm to catch those submarkets with the greatest potential instead of placing all the efforts in the total market. Market segmentation makes the company more competitive as if you understand your target market members better than your competitors, your market position will improve, you will sell more, and your business will become more successful. It improves your market position by helping you to determine how well your products and services meet target market member’s needs compared to how well your competitors’ products and services meet those needs. This would offer protection from competitors as you would have a more distinct marketing
In 1574 King Henry III of France built galley ships in a short time using a continuous flow system . In the middle of the XVIII century Benjamin Franklin (1706-1790) in his studies mentioned about waste elimination and inventory control . At the end of the XVIII century Eli Whitney (1765-1825) created interchangeable parts, which were invented while he was working on manufacturing
Mass production: Georges- Auguste Leschot at Vacheron Constantin pioneered the clock making by introducing various machine tools. In 1830 he developed an anchor escapement which later his student Antoine Lechaud started to produce.. The invention of pantograph was also done by him which had the degree of standardization and interchangeability of parts with watches of same calibre. The British were having predominated share of watch manufacturing for much of 17th and 18th centuries. Aaron Lufkin Dennison started a factory in Massachusetts in 1851 that used interchangeable parts, and this was incorporated as Waltham Watch Company.
After an in-depth debate there established three branches Executive, Legislative and Judicial. System of Check and Balance was also introduced. To resolve the issue related to the representation in national legislature a bicameral legislature was proposed in which House of Representatives (lower house) was given equivalent representation and equal representation was given in Senate (Upper house). Official acceptance of the Constitution: On September 1787, first the final draft of constitution was made and then George Washington was the first who sign the document as he becomes the first president in 1789. To become Constitution a law, it was need to ratify by 9 states and in 1788 a new Hampshire become ninth state to officially recognize the constitution and government under the US constitution began on March 4, 1789, gradually the Constitution was ratified by many other US states and in 1970 the US Supreme court hold it's first session.
Besides, it helps to build brand loyalty. Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become brand loyal. Cultivating brand loyalty among customers is the ultimate reward for successful marketers since these customers are far less likely to be enticed to switch to other brands compared to non-loyal customers. It also enables an organization to command a price premium. A strong brand will help an organization to differentiate the price from the rest and encourage their customers to pay for the intangible benefits they get from associating themselves with a brand that makes them appear cool fashionable, or clever.
P&G’s internationalization process really began back in 1930, with the acquisition of its first overseas subsidiary, Thomas Hedley Co., a local British manufacturer of soap and candles. Following the acquisition, P&G moved its headquarters to the UK. The headquarters were only recently moved back to Cincinnati, Ohio, in the US, where the company was founded. In 1935, P&G expanded its international presence with the acquisition of the Philippine Manufacturing Company. P&G didn’t undertake other acquisitions outside of the US until the end of the Second World War.
Question 1 1.1) The concept of societal orientation implies that marketers should try and market in a way that is sustainable and enriching for the long-term welfare of society. The four issues marketers should consider are: environmentalism, consumer rights, ethics and social responsibility. (Johan Strydom, 2014) 1.2) • Functional benefits – Benefits of using products that can be perceived by touch, such as the screen size of a new iPhone. • Emotional benefits – These are benefits that make customers feel a sense of achievement or excitement. Example: If a customer buys a new perfume, he/she may feel more attractive.
We will try to find out whether it is true or not. As we know that now a day’s consumers are becoming more informed about market. They know well about market and competitors who are offering same type of product or substitute product or services. So by attracting customers we have to bring innovations or something unique in our product or in our strategies that will attract to them and make them loyal with our product. As today customers are become more educated and more social responsible so ethical behavior of marketing attracts them more.