What Are The Benefits Of Online Shopping
Online shopping is a process of purchasing using the internet. It makes people 's shopping experience effortless and features a variety of products in just a few search and click. Online shopping started in the early 2000’s and until now, its success is still growing. Faster delivery, easier return policies, and many sites offering free shipping have also increased the desirability of online buying. IBIS World research forecasts an 8.6% per year increase in online revenues over the next five years. Doing business online lures many marketers to promote and sell products that make them competitive in a way that it is appealing to the consumers. (Richardson, 2001)
Traditional shopping and online shopping both share the same purpose, which is purchasing goods and
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Establishing a store on the Internet, allows for retailers to expand their market and reach out to consumers who may not otherwise visit the physical store. The convenience of online shopping is the main attraction for the consumers. Unique online payment systems offer easy and safe purchasing from other individuals. Electronic consumers exhibit different buying behaviors such as cart abandonment. The benefits of shopping online also come with potential risks and dangers that consumers must be aware of. In the future, we can expect online stores to improve their technology tremendously, allowing for an easier and a more realistic shopping experience.
In general, trend of online shopping has advanced greatly in the current years with Internet development and because of easy accessibility of the Internet use. Internet easy accessibility has driven customers to purchase online.Online retailing is the third most liked activity after use of email and the web browsing on the Internet (Andrew and Vanitha, 2004).
Globally, over 627 million persons have undertaken online shopping; the biggest world online buyers include British and Germans. Tickets, airline,
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