What Are The Essential Elements Of Ryanair's Low-Cost Strategy?
Ladreco McKeithen
Dr. Kiker
Strategic Management
September 29, 2015
Ryanair Extra Credit
1. What are the essential elements of Ryanair 's low-cost-strategy?
Ryanair don’t sell to travel agents at all because they cost airlines money, but selling to them direct to the consumers saves money. Ryanair has no complimentary food and drink; but they are sold on board. Like British Airline will give you complimentary food and drinks, but consumers still will fly with Ryanair. This is a low cost strategy that still makes them money without giving free food and drinks. Ryanair sell their tickets like 50% cheaper than the competitors which others can’t compete. The first 70 percent to book a flight get the lowest fares; the last six percent pay the highest fares. Ryanair has no wait time because once you are in line customers only need the code and the passport which makes it easy to get checked in.
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