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What Are The Factors That Affect Mass Communication

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THREE UNIQUE ASPECT OF MASS COMMUNICATION • Factors affecting the mass communication is the uniqueness of mass communication which is a source of operating in complex organizations or for-profit institutions. Profit means the needs of the operation to provide basic operation of the establishment of an organization determine the role of the mass communication media. Government or private organization set up a nonprofit media organization since its inception require major capital expenditure. It generated a profit through advertising, selling products and services directly to consumers in order to maintain its operations. Competition between media organizations led to the growth of the industry in addition to enhancing the professionalism of …show more content…

If the information and communications technology to thrive, the key issue in interpersonal communication is face to face communication position threatened by communication computer interfacing. According to Wysocki, 1996; Cooper Sportolari, 1997; Krout et.al, 1998; Wysocki, 1998 computer interfacing relationship emphasizes self-disclosure as a means of allowing a person to share experiences. Among the Internet reduces the need for space contiguity, intermediaries text used to reduce the prominence of physical attraction, and without naming or confidentiality. The mass media is frequently used channels and each channel has its own strengths and weaknesses and the source of a message being sent is included in the elements in the process of mass communication. Mass communication resource comprises an individual, a group, association or organization. In the communication process, the source is those who have opinions, thoughts, feelings, or the message to others. Transcoding process is to take care of business ideas in a package that can be distributed and formulating what to say covering ideas, feelings, thoughts, opinions or facts. For example, stories, short stories, novels, films, television shows, news or songs, advertisements in newspapers, billboards or website. Message in a very structured and communications have been received by the public. The selection of channels is important because it affects the effectiveness of communication. Legal factors influence the content and presentation of mass communication programs containing elements of violence and sex. Furthermore decoding process is an attempt to interpret the recipient receives a message while the receiver is the target of a message. The recipient is an individual, small group, an organization, or a number of people. Feedback or reaction recipient receives the message it is important to measure the

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