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What Are The Factors That Affect Online Shopping

910 Words4 Pages

Abstract

This study focuses primarily on the factors that can or that do effect buying of clothes online by the consumer . In the present scenario where everything is done online, buying clothes online has become very common. In this era there are millions of people who are using Internet and they can be the prospective customers for online shopping. With an advent in e-commerce, buying of clothes online is increasing day by day .
The study investigates the online buying behaviour of customers of age group between 20 -25 years while buying clothes online and are students primarily . There are various factors that contribute towards effecting the customers buying patterns and decisions and this research focuses on these factors .

Introduction …show more content…

In past few years with the ease in getting Internet connection in our country it has become very easy to access any online shopping site . Today we have access to any online shop site on our fingertips with the help of the latest technologies and gadgets like PDA 's , smart phones , tablets etc. Online shopping sites today offer. Wide range of payment options like credit cards / debit cards , COD ( Cash on Delivery) , Internet banking and some online shopping sites even provide various other options like PayPal , Billdesk , Citrus, etc.
Various technologies like SET ( secure electronic transaction ) , ISPP ( Internet Secure Payments ) , SSL ( secured socket layer ) , https , payment gateways help in making online payments securely.
As per Google India , on Jun 2015 India had 354 million internet users out of which 35 million were shopping online. This amount was expected to grow up to 100 million by the end of …show more content…

Not providing proper and adequate product information and also the unavailability of the facility of trying the product physically was among the most important reasons people do not buy online.

Na Li and Ping Zang ( 2002 ) conducted a study and found that there are few factors effecting online shopping and they were given as website quality , product quality , product characteristics , personal characteristics. These factors had direct impact on the dependent variables like consumer intentions to buy online or not , purchasing attitudes . Any improvement in the factors mentioned above can lead to a positive influence on the dependent variables like the consumer intentions .

Research

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