The development of online marketing in the world has established a new place of communication and interaction among individuals. At present, Internet has become an important tool for modern companies. The aim of this research is to observe the impact of online marketing strategy on consumers’ purchasing decision. Specifically, this research is observing the impact of online marketing strategy on consumers’ purchasing decision when it comes to retailers (Hsin Chang & Wen Chen, 2008) 1.2. Background Many of the organisations have agreed with the fact that transformation of customer behaviour is the unavoidable trend due to which they have started changing their marketing strategy.
Because of innovation of technology, people were to get involved to the changes in modernization. The convergence of technology challenges the marketers that drive them to transform their marketing strategies. In the recent study, people were more likely to hold their time on the internet and it shows consumers observe 53 percent more of digital advertising than native advertising (Pozin, 2013). More users are engaged to online interactivities such as social networking sites, online multiplayer game and even shopping online. These were some factors that users are fascinated to internet media.
Identify factor affect customer online shopping behavior 1.0 Introduction Consumer satisfaction is critically important for the success of a Web based online store. This chapter provides an overview of the consumer purchasing behaviour on online shopping. In this study, I propose the key factor affect consumer in online shopping. My analysis identifies issues related to channel traits, Web store traits, and consumer traits as factors that may help influence consumer behaviour. In this chapter will describe the background of research, problem statement, research questions, research objectives, and the justification of the study.
Nowadays there is a growing competition between physical stores and online e-commerce stores. The researchers tried to determine if the consumers’ behavior is different for the online shopping and what are the main reasons for their purchases in the Internet. For example, Monsuwe, Dellaert and Ruyter (2004) introduced the technology acceptance model to explain the reason for online shopping. They proposed a theory and explained that there must be a reason why the customers prefer online shopping to traditional one. They assume that that reason belongs to one of the two main groups: functionality or emotionality.
(2002) have conducted research to find the factors that directly or indirectly influence consumers to consider shopping online. Some of the considerations used were attitude, prior experience, demographic variables, and personality traits in order to identify the real reasons. Kwak et al. (2002) found that the consumers who frequently search product information online are more likely to shop online as they have information from many websites that they search their information from. Goldsmith and Goldsmith (2002) also found that there is a high percentage of likeliness to purchase online for online consumers who spend more of their time on the internet.
1. INTRODUCTION - With increasing internet literacy, the importance of online marketing is growing in India. The customers using online shopping has many benefits. The importance of online shopping is increasing especially in the young generation because they get the advantage of shopping at home only and also get benefits of discounts, time save etc. Forecasting future growth of online shopping, marketers are making changes in their marketing strategies and trying to capture future market.
This research also provides the organisations and firms standpoint, which helps them to improve and manage their strategies in order to survive in the competitive world. Keywords: Consumer Behaviour, E-tailing, Internet Literacy, Online Shopping. All the authors are the students from M.Com (IB), St. Joseph’s College of Commerce (Autonomous) Introduction The world is changing at momentous speed and no aspect of our life is being spared from the change. Today, the online shopping has become a trend in India and we are in the phase where online
The finding also proved other factors effecting on-line shopping as saving time, price, security and delivery services. Introduction: Nowadays, statistics show a growing number of shopper online. The aim of this paper to investigate how the internet has made a revolution in shopping process in Alhasa city. This topic attracts me as I know many people around me use online shopping and the number increase rapidly. So this study discusses some hypothesis the great acceptance of online shopping in Alhsa city, the characteristics of online consumer and the advantages that attract people to buy online.
Consumer blogs have emerged as one of the most prominent themes in research on social media in travel and tourism (Buhalis & Law, 2008). As large numbers of travellers are relying more and more on search engines to locate travel and accommodation information (Brey, So, Kim, and Morrison, 2007; Brown, Broderick, and Lee, 2007), electronic word-of-mouth will definitely change the structure of travel information, its accessibility, and subsequently travellers’ knowledge and perception of various travel and accommodation products. The penetration of high-speed communications infrastructure into the homes of consumers gave birth to a new format of word-of-mouth advertising via computer moderated channels (Golan and Zaidner,
The researchers seem to take different perspectives and focus on different factors in different ways. For example, Case, Burns, and Dick (2001, p.873) suggest that internet knowledge, income, and education level are especially powerful predictors of Internet purchases among university students according to an online survey of 425 U.S. undergraduate and MBA students. Ho and Wu (1999) discover that there are positive relationships between online shopping behavior and five categories of factors, which include online stores logistical support, product characteristics, websites technological characteristics, information characteristics, and homepage presentation. Schubert and Selz (1999) examine the quality factors of electronic commerce sites in terms of information, agreement, and settlement