1.1.2 Background of Study In this new era of generation, the numbers of people shopping online has increased significantly throughout the year which give greater impact to the business world. According to Magee (2003), the growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. This whole new phenomenon of purchasing online kept on increasing due to the existence of the internet that trigger the users to choose the online shopping medium to purchase their items. The Internet, as a mean for both firms and individuals to conduct business, is nowadays one of the most widely used non-store formats (Saprikis, Chouliara and Vlachopoulou, 2010).
Although they found substantial effects of others’ evaluations on people’s own judgments, the effects were not always significantly stronger when the social conformity pressures are stronger. As stressed by Berthon et al. (2008), consumers' online behavior is developing at a fast rate. Consumers are taking part in a variety of activities ranging from consuming content, participating in discussions, and sharing knowledge with other consumers to contributing to other consumers' activities. This active consumer behavior is changing the media and marketing landscape as consumers are invading companies' marketing sphere.
1.4.6 The effect of globalization due to online shopping in comparison with local stores According to Alam and Elaasi (2016) traditional stores and markets were the only option available to the shoppers to get access to products and services. However, with the rapid development and access to the internet and the increased uptake of e-shopping, there has been a major shift in consumer attitudes and behaviours. According to (Suki 2016; Rishi 2015) the globalization of the internet and increased adoption of online shopping have enhanced the access to products and services. The resultant increase in access to products and services affected consumer behaviour positively, noting that it reduced the need to visit the traditional store, which increased
The findings of the study revealed that consumers perceive internet shopping more attractive in comparison to traditional shopping. Easiness in placing orders through websites, ease of priced comparison, ability to search and select variety of alternatives were several attractive attributes of online shopping. The consumers are highly concerned about security and privacy issues in online shopping. The study provides insights for the marketers of apparels for effective management of their shopping
Shopping on the Internet changed consumers ‘ behavior in all these fields. Influence on online consumers’ purchasing willingness As Internet is more and more convenient today, countless products are advertised through Web. However ,as the producers choose Web to be a shopping channel , consumers are not that accepted. According to a survey by U.S. Department of Commerce, more than 67% of the Internet users would search for information about the products through Web, but only 39% of them will finally purchase online(2002). Internet conveyed countless information.
Online shopping trends in Pakistan The appearance of internet and World Wide Web changed today’s business environment. Customers are now turning to option channels of purchase like e-commerce for online shopping. Because it offer more choices of products, convenience, cost saving and they can compare prices there. E-commerce is not a new thing in developed courtiers like Japan, UK but in developing countries like Pakistan growth and penetration of e-commerce is very low (Khan and Bawden 2005). (1) State Bank of Pakistan quotes July 2012 publication of World Bank statistics according to which, Pakistan internet users showed double digit growth from past five years.
Therefore, because of online shopping there are no hangouts with friends, 13. Dealing with Unfamiliar Salesperson: When you are shopping online, you have a fear that the person whom you are dealing will available if there is any issue in the delivery or in order. You may also sometimes hesitate to give your personal information to the seller while purchasing the item either he/she is reliable or not. 14. Lack of Options: There are several items that you asked with the seller to display this in different colours and varieties and you can check it that either it fits or suits on you but in online shopping you cannot do the same until the product is deliver at your
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style.Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites. Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods.
In order to save time and money fast medium i.e. online shopping is preferred more over physical stores. Online shopping has helped people of all age groups to shop as people who could not walk can also now shop. They just need an internet access and can choose amongst the variety of goods and services they want to avail or buy. Whereas people with no time are also benefited with this media.
Conclusion A. Restatement of thesis: The internet can be a great resource for shoppers looking to expand their choices of products to buy, and an invaluable way for saving money. "Pros and Cons of Online Shopping” (2017) B. Summary of the refutations: Online shoppers do not have to wait in long lines to check out, many online retailers allow shoppers to post reviews about the products that they purchased. "Pros and Cons of Online Shopping" (2017) There are more choices for buying products.Online sales representatives often receive more intensive product training than those at the local stores. "Pros and Cons of Online Shopping" (2017) C. A statement of benefits and/or warning: Online stores are highly competitive not only with other online stores, but also with brick-and-mortar competitors.