Celebrity Offers: The Pros And Cons Of Celebrity Advertising

Celebrity endorsement is a billion-dollar industry today, with companies signing deals hoping that it can help their brand and make their product stand out from others by giving them a unique and relevant position in the mind of consumers. Celebrity endorsement can be an excellent means of marketing a product, but companies must consider potential risks before investing in a celebrity to display their brand’s product. These advertising companies have a moral obligation to monitor the behaviour of any endorsed celebrity that there brand and product is associated with, to protect themselves from any harm. It is also important to weigh the pros and cons of having such a well-known person publicly displaying a company’s product. Popularity, connection to the product, money and personal behaviour have major effects on endorsement deals. There should be rules and guidelines specified on paper when working with celebrities. The owners of these companies should be avoiding any harm. Would you risk your company on someone’s behaviour?

Companies must be ready to manage some potential risks of partnering with celebrity’s. Firstly, endorsers are people and people can make mistakes and unfortunately, the mistakes that endorsed celebrity’s may potentially make are being

Offering money is a common strategy to attract celebrity endorsers. Companies should be mindful of how they go about investing the company’s money into a celebrity, as endorsement deals do not always work well for companies. That’s why it is important to weigh the pros and cons of having such a well-known person publicly supporting and displaying their product. Popularity and celebrity image could impact endorsements by risking the endorsed money. Companies must chance the risks when working with money. They need to protect their company’s interest as dropping a celebrity may result in a change of behaviour towards the company. Money isn’t a