Fast Food Advertising Research Paper

Teens like to spend time with their friends and a good way to get together is grabbing a bite to eat. Teenagers often aren 't looking to spend a lot of time or money when they go out to eat. Fast food restaurants are desirable for them because teens can get inexpensive food, quickly and easily. The food sold at fast food restaurants are often high in sugar, fat, and salt. Teens crave these three nutrients along with everyone else because they provide a highly rewarding food experience. Since fast food is so yummy, teens are bound to run into their other peer enjoying the cheap, convenient, and tasty food. This also makes fast food restaurants an acceptable social environment to “hang out” while having a good meal.

To promote a new restaurant, the word needs to get out to the public. This can be done by many advertising methods, like putting up flyers and posters for people to see, making a commercial to put on TV, creating a website, and getting on Yelp.com. Almost all teenagers use social media platforms, so this is another useful way to promote. Tweeting or posting about the new restaurant will draw attention when other teens repost

Teens love posting on instagram or snapchat with fun filters when they go out to eat. Having certain catch phrases such as “give junk food the boot and switch to fruit” will be a signature of ours and will help us get the word out. It is also very important to advertise in schools. Many companies have deployed campus rep programs where a selected students from schools help advertise and we would repay them with discounts and rewards. Partnering with programs such as WIC and National School Lunch Program (NSLP) can also help us get the word out about our healthy new