Samsung operates under such market conditions that are highly affected by the lifestyle preferences of consumers. Lifestyle preferences vary from place to place and are influenced by the existing and socio-cultural factors in that place. As the socio-cultural factors of each country are different from the other, it has had to align itself in each market
Nowadays social isolation is increasing. We are spending too much time on our mobile phones and are less likely to talk to strangers in public areas. We are also forgetting about our everyday life. “Facebook may have 1.1 billion users across the globe, but according to the study, the technology is having a fundamentally negative effect on the way we interact with others, and the way we perceive ourselves.” (Mail Online, 2013). While we may have a large quantity of friends on Facebook, we might feel like we don’t have to make friends in real life.
This is because some of them may forget the pinyin of the words so that they can easily write down the words by using S pen. However, smartphone together with S pen only appear in Samsung Galaxy Note model. Samsung also offer different price in different model of smartphone. Hence, Samsung target customers through their income level so that low income customers can also afford to buy a smartphone with best suit functions for themselves. Besides, the latest smartphone produced by Samsung is Samsung Galaxy S8 and S8plus.
There’s a quote from the Alex Morritt,Impromptu Scribe, “The more time we spend interconnected via a myriad of devices, the less time we have left to develop true friendships in the real world.” Nowadays, the teenagers hooked on smartphones, texting and online chatting too much that they may be unable to handle real life. Through Handphone Users Survey 2012, we get to know that the exact number of teenagers owning smartphones is hard to gauge, indicated that people aged 15 to 24 made up almost 29 per cent of mobile phone users in the country. In a recent study and research byTeensafe in 2012, 66% of teens admit that they feeling panicked when they were without their phone. Scientist have called this phenomenon as “nomophobia”. It is a condition where a person is preoccupied with the internet and may suffer withdrawal symptoms.
From I953 ahead SAMSUNG began to expand into different industries like ﬁnancial. Media chemicals and ship building throughout the I970's. In I969. SAMSUNG physics was established producing what SAMSUNG is most renowned for Televisions. Mobile Phones (throughout 90‘sl.
Higher Price than its competitor – Smart phone competitor like Samsung and Xiaomi are stealing the market share via the lower level price smartphone, however, Apple don’t have the lower price smartphone. 5. Narrow product range – Apple has only 7-8 products in its portfolio compared to the various products that its competitor Microsoft and Google have. So if one of the products failed, it will have a big effect on company’s
But opening up of new markets in developing causes the shares of Samsung Company to drop drastically to unfavorable attitude of people towards the markets thus Samsung has to look for new areas. Social Samsung Company fulfills the people increasing number of demands and popularity to use Smartphones nowadays for personal or professional usage by providing them with application through which they can communicate by chatting and video conference on social media apps, manage and organize their work on WordPad, Google and Microsoft
The sociocultural segment also important associated with the sales of Apple Inc.’s products. In the several eastern countries, the sociocultural segment may impact consumer’s selection of smartphone products. Because some of Apple Inc. products’ features do not suit the lifestyle of eastern countries’ consumers. Instead, Apple Inc.’s products are suited to the lifestyle of western countries’ consumers. In addition, Apple Inc. may utilize African countries market, since those countries are such a great market opportunity for Apple Inc. which people are still curious and inexperienced on Apple Inc.’s products.
Could you imagine a world without smartphones? In recent years, smartphones are one of the most important parts of our life. Imaging a world without smartphones is impossible. Most of the people have more than one smartphone and %64 of the people have smartphone in US. Today, our communication is really depends on smartphones while they changed the way of communication.
To avoid high cost, Samsung has set up production plants in low cost countries. This allows the company to have low production cost, which leads to lower prices and larger margins. The company’s electronics have a lot of success in each market they sell in. Most of their products control the market share in their category of technology, which has benefits when it comes down to marketing contracts and cost margins. Despite Samsung’s success over the past decade, the company does have some characteristics that place the business at a disadvantage relative to others.