What Do You Want To Accomplish Overall With Your Campaign Plan
1. The Campaign Name
Quit smoking before smoking quits you
2. Agency/organization you will represent (i.e., school; health dept.; worksite wellness)
The health department
3. Health problem you will to target.
Smoking among adolescents
4. What do you want to accomplish overall with your campaign plan?
Increasing the awareness about the harms of tobacco use.
Advising the teenager about the best ways for quitting smoking
Reducing the number of youth smokers to minimum
• What is your overall health objective?
Promoting healthy behaviors among adolescents.
Reducing of the illnesses that result of smoking, such as lung cancer.
• What attitudes, awareness, or behaviors are you trying to change?
Avoid the places and situations where the
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Who is your primary target audience? (i.e., teens? college students? Older adults?)
The primary target audience is teenagers.
6. Secondary Target Audience(s) (i.e., parents? The community? family members?)
The secondary target audiences are parents and family members.
7. What will be your slogan or health message?
Save your lungs, save your life.
8. Describe the media channels you will be using (getting the word out)
• I will use social media, Facebook, Twitter, and You Tube. Through, social media I can provide guidelines for adolescents who want to quit smoking. In addition, create the videos that illustrate the harmful effects of smoking.
• Sharing the experience of other teenagers who are quit smoking through TV.
• Through newsletter and magazines publish articles that state the cost of smoking in terms health and economic
• Create radio broadcast that help parents to provide appropriate support for teenager to help them quitting smoking.
9. Timeline (using months of the year) and Sequence of Campaign
The duration of campaign will be one year. It will begin September 1, 2016 to August 31, 2017.
September – October: preparing for media campaign; preparing Facebook, Twitter, You Tube accounts, and preparing the messages and posts, hash-tag and
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