What Does Social Media Have That Makes The World Go Crazy?

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Social media has taken its place since the dawn of the twenty-first century. In today’s generation, it is one of the main tools for communication and played an important role in each and every one of us. According to Fine (2010), “Social media is not really about technology. It’s about a cultural shift that is enabled by the evolution of technology.” As the time goes by, social media had evolved into something big that almost everyone is addicted to it. But why is it so addicting? What does social media have that makes the world go crazy? Well in fact, according to Bullas (2015), "There are just over 3 billion active Internet users (45% of the world’s internet users) and 2.1 billion people have social media accounts. 3.65 billion mobile users have access to the internet via smartphones and tablets and close to 1.7 billion people have active social media accounts". Imagine how vast the population of the netizens today? Social media is part of almost everyone’s lives now. People are constantly updating their Facebook status, uploading photos and/or videos on Instagram, and even sharing their blog posts on Tumblr. To further explain what social media is, Munro, Hartt & Pohlkamp (2015) postulated that, “Social media, as compared to traditional online media, give users the ability to create, share and use material (Parker, Saundage, & Lee, 2011). Those examining online social interactions can explore and examine the conversations, and see how social structures are formed from

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