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What Effect Does Jeannie Bird Have On The Community

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What if there was a place that could bring people from all ages and all ways of life together in a way that made them all feel accepted in their diverse community? This is what Jeannie Bird is able to do for the people of Westminster. Jeannie Bird is a bakery that appears along Main Street in Downtown, Westminster. It has been a part of Downtown, Westminster since 2011 and was founded by Jeannie Vogel, whose husband, Bennie, has taken over the business, after her death. It is a popular location for many students and locals and has become a great place for people to enjoy breakfast and lunch. Jeannie Bird is very well received by most people, not only because of its great food but also because of its strong marketing ability. To …show more content…

The colors of the restaurant are bright and all the walls are decorated with interesting and meaningful pictures. There are pictures of Jennie Vogel as well as posters that are relevant to the people of Westminster. An example of this is a poster that is hung on the wall advertising a fall festival that is going to take place in Westminster during October. The store is able to not only promote itself, but it also is a place to learn more about what is locally occurring in Westminster. The bright colors of the room plus the decorative and meaningful pictures provide a positive atmosphere to the building. This causes people to feel welcomed and a part of the community. These feelings help bring in the intended and real audience by using the rhetorical strategy of appealing to pathos. To have pathos work, one must be able to appeal to the audience’s emotions. Jeannie Bird does this by making the customers feel welcomed and accepted in their bakery, as well as in Westminster. For the people who are not on Main Street every day but live close enough to the area, the feeling that they are a part of the community and can stay in touch with what is happening in the city is very appealing to them. The ability to use pathos and cause the customers to feel welcomed helps with the Bakery’s intended audience because people are more likely to return to Jeannie Bird if it makes them feel accepted. It also helps with the real audience, who will be attracted to the positive atmosphere created by the bright colors and encouraging pictures that are on the

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