Japanese fashion luxury market contributes a lot to the success of LOUIS VUITTON. Japanese women were conscious to beauty and willing to purchase things that could be considered beautiful. Second, Japanese people are known for value and social status, they use luxury goods to express their social position. Third, as to the social culture, Japanese seem to be influence by the norms. this case stated how Japanese buying habit is consistently under the effect of the large middle- class who has the preference on luxury products.
Research topic WOMEN’S INCLINATION TOWARDS LUXURY HANDBAGS: - Fashion accessories especially handbags has become an important part of life. With the rise in the standard of living there is a shift customers have also shifted to purchase of branded products. Luxury is no more confined to the higher end of the society instead it is used for mass showcasing. Business Significance The pivot of our research is studying the women’s inclination towards luxury handbags. The research is conducted too figure out the growth of luxury handbag market, key factors influencing the purchase of these bags.
Cosmetic is important in modern life because it helps users to look more stylish and beautiful as cosmetic plays a significant role in the creation of an image or being presentable to the others (DeLong and Bye, 1990) and to find marked differences in the level of social visibility in some of cosmetic product usage (Chao and Schor, 1998). Beauty therapist (Rodda, 2004) illustrated that there are a big number of cosmetic products in the market are harsh on the skin. Also, many studies have examined the accuracy and fairness of women’s portrayals (Baldwin, 1996; Snyder, 1996). It is revealed that whitening and brightening is big business in the Asian beauty industry as belief “white is beauty”. Supermarkets and pharmacies carry a range of whitening products that promise to take some of color away.
Then the role of women in advertising was limited to humanization. It had become apparent that more frequent appearances of women in various types of advertisements led to the standards of beauty being unattainable; yet, the effect caused on the self-perception of women is often understated.
It attracts more people and increases the chance of them remembering the product as they tend to associate the celebrity with the advertisement. On the other hand, the Sukin advertisement uses pathos and logos to persuade its target audience. Its target audience is middle-aged women but more specifically people who avoid large amounts of chemicals in their skincare. Pathos is the emotional response which you can associate with an advertisement like this. It attracts people who feel strongly about the importance of looking after the environment while also incorporating logos to give logical reasoning on why the product is a stand out
As beauty standards are portrayed in an everyday life and social phenomenons, Long persuades in order to establish exaggeration in the tone to achieve the idea of believing beauty shouldn’t be necessary for a women to feel confident and superior to others. By quoting factual information by respected sites regarding credibility, Long uses persuasion to take a specific action to help change the mind of girls to understand beauty isn’t as important as everybody seems it out to be. Using examples, like explaining how beneficial women’s opinions about each other if they were prettier, is sarcasm to the fullest extent, and using examples like that help declare how Long truly feels about the topic she considered. Even the visual she provided in her essay shows how American individuals were compared to Miss America, and the graph shows that women are more physically attractive if they are involved in a different race, culture, ethics, and body image. Having a persuasive strategy helps conclude a vivid argument where Long provides a solution to gaining young adult’s confidence and respect for their own beauty and power.
In 2008, the YWVA USA reported that women’s obsession towards beauty has led them to has lower self esteem. This is supported by Cash & Cash’s (1992) study which is “ Women’s Use of Cosmetics,” which claims that public self consciousness also related with the usage of cosmetics. Britton (2012) also stated that makeup can be applied in different amounts and it also works as a booster in inflating self esteem. She also stated that different look of makeup done in different situation makes women feel more self confident. According to Robertson and colleagues (2014) there is a positive correlation betwee frequent cosmetic usage and anxiety, self consciousness, introversion and comformity.
But, in F&B sector is basic for human life. So, people give importance price and quality at the same time. Hence, Migros experience problems with this issue so Migros would change this price strategy by adding some promotions tools, enhancing discount days, and applying shopper marketing strategies and developing augmented part of product. As decreasing high price perception of Migros, that company would study on this topic by increasing promotions tools and discount days for “house views” especially Migros would do promotion on cosmetics (personal care products) and house related products in order to attract women targeted. And also it can be attracted for young
Of course, from some people’s point of view the low level needs are more important than the high ones. At the same time, different levels of needs can coexist. The higher the needs are, the less possible they can be met. Maslow’s hierarchy of needs plays a significant role in the study of consumer’s behaviors. Normally, the major reasons why consumer prefer to purchase cosmetic products are because such products can not only protect and nourish their skins, and defer senescence but also guarantee a tidy and elegant appearance and manner so that they are more respected in business activities as well as leisure time, which satisfies their needs from low level to high level of being physiologically satisfied, being loved and respected, belonging and self-fulfilled (Kim & Chung,
Companies realize the importance of positioning in advertisement as they put themselves in front of the target audience. For example: Lakme 9 to 5 range of cosmetics is manufactured for women who are working so even the advertisements also focus on them instead of housewives. Positioning in Sales Locations: Placing billboards or TV commercials is not enough for positioning, it is important that the product finds the proper distribution channels. If the majority of the target consumer lives in urban areas then positioning of the distribution channels should be more towards the urban areas rather rural market place. Positioning through Price: The price of the item tells the buyer more about the item than most realize.