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What Is A Mission Statement For Tony's Tasty Tenders

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Yr 11 Preliminary Business Studies
Business plan for a SME
Tony’s Tasty Tenders

By Anthony McMullen
Business Plan for: “Tony’s Tasty Tenders”. This is a hypothetical business
Location: Food Court, Winston Hills Shopping Mall, Caroline Chisholm Drive Winston Hills NSW 2153
Prime function
Tony’s Tasty Tenders is a chicken shop that is designed to sell a wide menu of fresh and cooked chicken to customers in Winston Hills and neighbouring towns and areas. It is a locally owned fast food and chicken outlet that provides snack – type fast food and fresh chicken to local customers. It is designed to attract consumers who want to eat while shopping or take home a variety of fresh chicken for meals. This store also provides daily samples of …show more content…

The store is managed by Rick Chicken a butcher with 20 years experiences in the chicken business and an experiment retail food service manager
Industry sector: “Tony’s tasty tenders” is a primary industry. The Australian Chicken Meat Federation (ACMF) is the coordinating body for businesses in the chicken meat industry in Australia and is the industry representative by the Australian Government. Chicken meat is consumed by 90% of Australia at least once a week and 33% consuming it three or more times a week.

Mission Statement: Tony’s Tasty Tenders is a specialty chicken shop which seeks to serve the highest quality chicken and fast food to customers. Our customers are the most important part of the business, so this business strives to provide the best possible friendly service, provide a great selection of quality chicken and continue to provide good value for money so that customers will return.

Business Goals:
Social: The goal of Tony’s Tasty Tenders is to create a reliable and successful establishment which locals can visit to receive quality food at fair prices. The business could achieve this …show more content…

It is an ideal source of protein and is lower in calories, fats and saturated fats than most other meats. It is easy to prepare and can be cooked in many different ways and is the most affordable meat source. Chicken contains nutrients such as iron, zinc, magnesium, phosphorous, riboflavin, thamin and niacin. To reduce fat to chicken, remove skin and use cooking methods such as stir-frying, grilling and broiling. The chicken used at Tony’s Tasty Tenders are barn-raised, hormone free and steroid free.
The chicken meat industry recognises the value of research, development and therefore a corporation called the Rural Industries Research and Development Corporation (RIRDC) allocates millions of dollars in research funding each year. The goals for RIRDC are: productivity, food safety, animal health and welfare, addressing environment change, market research and collaboration with other bodies. Bibliography: http://www.chicken.org.au/page.php?id=3 http://www.bplans.com/

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