In 2003 the airline acquired Buzz, the Stansted based loss making airline from KLM in April, which they closed for a month and then re-launched on 13 former Buzz routes in May at half the fares previously charged by Buzz. This acquisition gives Ryanair immediate access to 11 new French regional airports as well as making Ryanair by far and away the largest airline operating at London Stansted
The company is very globally diverse and balance when it comes to age, gender and race this brings great blends of multiple culture backgrounds. (Our People, 2012) American Airlines knew the best way to start to build their culture was to start with the customers and to know exactly what they want. It doesn’t matter the position in American Airlines corporation the customer is always the first priority to everyone. American Airlines culture not only states things they like to do and have always done well but things they are never going to do things wrong which is provide bad customer services. They are always consistent in what they say and do to uphold their culture values.
By 1965 University computing would become a publicly traded company. By 1969 the company was worth $1 billion. Early employees and investors become millionaires. The company offered computer installation and leasing services to oil companies. Since Sam Wyly first business success he went on several different business ventures one of these businesses was failing restaurant chain called Bonanza.
Malaysia Airline System Berhad (MAS) turned in a loss of RM35 million, because it was hit by high interest rates and high fuel costs. Therefore, it paid no dividend to the government during the five years to 1985. Because of the success of privatization of British Airway in the United Kingdom, the government also privatized MAS in a broader capital restructuring and listing of MAS share on the Kuala Lumpur Stock Exchange (KLSE, currently known as “Bursa Malaysia”). 30% of MAS shares worth RM350 million were sold to private sector in October, 1985 and further 10% was sold later. The reason of government has retained a major part of the ownership of MAS is to make sure that decisions affecting their operations were consistent with government policies and national needs .
A) Introduction to company Air Asia Sdn Bhd is an airline that was establish in 1993 and officially commenced their operations on 18th November 1996. However, the heavily in debt company was taken over by tony Fernandez, former Time Warner executive for the sum of RM1 on 2nd December, 2001. Tony’s efforts on bringing the airline business back on track and shows a remarkable turnover on the company’s profit on 2002. Air Asia promote their vision of the desire to become the largest low cost airline company in Asia and serve 3 billion people who is underserved with poor connectivity and high fares through their philosophy of “now everyone can fly”. Besides that, Air Asia mission stated that they yearn to create a globally recognized ASEAN brand by making the low fare model possible while providing the highest quality of services and products.
A competitive advantage is an advantage in some way that has a company to other companies in the same sector or market, and allowing you to have a better performance than the companies and thus a competitive position in the sector or market. Some areas in which a company could have a competitive advantage are the product, the brand, customer service, production process, technology, personnel, infrastructure, location, distribution, etc. which it is a competitive advantage For example, a company might have a competitive advantage in the following cases: to have a single innovative product and difficult to imitate by competitors, which allows you to differentiate or distinguish this. to have a valuable brand that allows that any product entering the market has a good reception. to have an efficient production process that enables it to produce the same products from the competition, but at a lower cost.
Firms have different value chain and this is how they compete against each other. The one with the most effective value chain gains in competitive advantage. Value as mentioned above is the price that buyers are willing to pay for a product or service. The firm would be profitable if the price paid to create value exceeds the cost. The value chain displays the activities performed by the firm, which could be divided between primary and supporting
At the beginning, Airasia owned 2 planes only and suffered losses about 40 million ringgit in year 2001. But the debt was settled quickly within a year and the aircrafts has increased by more than 70 until now. (Catherham F1, n.d.). in 2004, it becomes the listed company under the stock ticker ‘5099’. Nowadays, it serves 20 countries through 154 routes and operates off 14 hubs in four countries(Malaysia, Indonesia, Philippines and Thailand).
i. Strong brand name or image In the earliest 1990s to 2007, Malaysia Airlines used the slogan of “Going beyond Expectation” to brand itself internationally. Currently, Malaysia Airlines is no stranger to the aviation world. They established the brand image in the domestic as well as in the international market. Moreover, Malaysia Airlines have strong and well designed organizational structure that can strengthen the name of the brand.