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What Is Amazon's Competitive Advantage

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Competitive advantage is when an organisation develops valued traits in the provision of its skills, services, products or a good combination of these that are different for their customers. This added difference will be the advantage and can outperform other organisations that pose as competition for the same market. To ensure an organisation has achieved competitive advantage, four main criteria must be fulfilled which are superior values, rarity, inimitable and lastly non-substitutable of the products (Uphill, 2016).

Amazon.com has emerged as the largest Internet-based retailer in the United States. By the end of 2017, Amazon.com announced in a press release that the “ operating cash flow had increased 7% to $18.4 billion for the trailing …show more content…

The convenience of getting all kinds of products as low price on a user friendly platform will be difficult to imitate by competitors as the rate Amazon.com is evolving its business and …show more content…

(2014, October 14). Porter 's 5 Forces on Amazon. Retrieved March 20, 2018, from https://prezi.com/u84qlspzynt8/porters-5-forces-on-amazon/

Matthews, C. M. (2012, July 16). Will Amazon Take Over the World? Retrieved March 20, 2018, from http://business.time.com/2012/07/16/will-amazon-take-over-the-world/

Greenspan, R. (2017, February 20). Amazon.com Inc. Five Forces Analysis & Recommendations (Porter 's Model). Retrieved March 20, 2018, from http://panmore.com/amazon-com-inc-five-forces-analysis-recommendations-porters-model

Nathaniel Smithson 2017, Panmore Institute Business Management, Amazon.com Inc.’s Generic Strategy, Intensive growth strategies, Feb 12, viewed 10 March 2018, (-- removed HTML --)

Pratap, A. (2018, February 26). Five Forces Analysis of Amazon Inc. Retrieved March 20, 2018, from https://www.cheshnotes.com/five-forces-analysis-of-amazon-inc/

Porter 's Five Forces EXPLAINED with EXAMPLES by B2U. (2018, January 28). Retrieved March 20, 2018, from http://www.business-to-you.com/porters-five-forces/

Porter, M. (1979) “How Competitive Forces Shape Strategy” Harvard Business

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