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What Is America's Competitive Advantage

302 Words2 Pages

As we know, competitive advantage is significant for a company since it is basically how you firms make its money. The more enduring the competitive advantage, the more the firms generate value. In regard to GUESS, is differentiate from competitors by offering a global lifestyle brand on the basis of global brand image, and wide product assortment comprising both apparel and accessories.
On another hand, the geographic diversification for GUESS has the important strength. The company is grouped into five segments which are Americas Retail, Europe, Asia, Americas Wholesale and licensing to selling their products to consumers. Especially in Europe the retail business performed extremely well and delivered positive comparable store sales in the

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