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What Is An Example Of Ethos Pathos Logos

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The cotton advertisement utilizes both pathos and logos to convey their message. The ad uses pathos by presenting the consumer a picture of a group of friends smiling and laughing. The example set by the picture, sends the message that if the consumer purchases items from that company, that they too can be as happy as them. However irrational the message, the ad is able to send a subconscious message to the brain which ultimately will help determine the conscious decision of whether or not the consumer would buy the products. Additionally, the company’s logo in the bottom right corner of the ad followed by the website, shows ethos. The company’s logo and website embellishes their authority and professionalism, which in turn creates trust in

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