Dispositional Attribution Definition

CONTEXTUAL PROJECT ON MARKETING RESEARCH AND CONSUMER BEHAVIOUR

1.0 IDENTIFICATION OF CONCEPTS
1.1 Consumer Behaviour: Consumer behaviour deals with all the processes involved in determining how consumers make their buying decisions to satisfy their needs. It is necessary to understand the consumers and why they buy what they buy since consumers’ satisfaction is the centre of production. If what is produced is not what is needed by the consumers, it will result in product’s failure. The understanding of this concept will help the manufacturers to anticipate consumers’ needs and make concerted efforts to satisfy them.
1.2 Consumer Research: Consumer research is the process of carrying out an investigation into the underlying factors behind

Dispositional Attribution: This is an individual behaviour that is not caused by other factors rather than the adequacy or inadequacy of an individual. The explanation of this behaviour is internal and dependent on individual characteristics. Dispositional attribution gives a more accurate assessment of individual behaviour because it relies on the individual characteristics independent of the external factors though people have the habit to rationalize whatever decision they have taken.
1.6. Situational Attribution: Situational Attribution is the way individual behaviour is explained with external characteristics that is not due to the personal attributes of individuals. In most cases, these are situational influences that stem from the environment or culture in which individual is found. These are situational occurrences that are beyond the control of individuals. Knowledge of this will help us know when to blame individual for his performance and when not to blame him.
1.7. MOAB Model: This is one of the models used to explain behaviour. Motivation, Opportunity and Ability play important role in behavioural change. This model helps explain inconsistencies in attitude and behaviour. What motivates individual is a question of his ability and available opportunity. This knowledge will help manufacturers understand that patronage of a product depends on the tripod of motivation, opportunity and

In other words, the business enterprise is able to have returns on investment for its shareholders. Business performance is a major determinant of the existence of any business venture and the raison d’etre for the establishment of business venture. When a business is not performing, everything in the organization will be stagnant, salaries will not be paid on time and the company will not be able to meet its obligations but when the business is performing, there will be surplus fund for investment and diversification and the company will be able to meet its obligations and