What Is Celebrity Endorsement

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1. Introduction
Celebrity endorsement is now a day's a very useful practice of advertising among various tools to market the product or services as well, for marketers it has been a winning formula. It is easy to select the best celebrity in advertisement but it is quite difficult to create the association between the product and celebrity The capability of two advertising tools celebrity endorsement and event sponsorship have an impact on consumer pre-purchase decision including perceptions with regard to product quality and uniqueness is the focus of this study.. Marketers are interested to make more customers who are potential and are influenced by celebrities. Day by day consumers are exposing to so many of voices and images through media
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This observable fact is reflected by the current promotion study result that totals eight out of ten TV commercials ratings the maximum remember able recall are those with celebrities' appearances. Further was elaborated it that this research indicated that those advertisements are mostly recall in which products or services endorsed by any famous celebrity. Celebrity endorsements now days perceived a popular tool or best way to market the product, for marketers it has been a winning formula. It is easy to select the best celebrity in advertisement but it is quite difficult to create the association between the product and celebrity. Day by day consumers are exposing to so many of voices and images through media including audio visual aids. Every company tries to take away at least a portion of an unsuspicious people's time to inform them about the amazing and different attributes and features of the product at hand. It was quite easy to pick a celebrity and to choose the best event to promote the product but it is too difficult to build a good relationship among the goods and the endorser. In another research an author staid that celebrities are the majority frequently measured a tangential cue they were significant in influence merely while customers are not concerned in the…show more content…
Celebrity endorsement has a physically powerful impact on customer's remembrance and knowledge approach too. The majority of customers are not in a buying condition while they are come across with communication of the product or service. Most of the Marketers are using celebrities in their commercials to assist superior storage space of information and knowledge in customers minds which they would be quickly remember when they are purchasing. (Ranibarian,

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