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Celebrity Endorsement: A Useful Practice Of Celebrity Advertising

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1. Introduction
Celebrity endorsement is now a day's a very useful practice of advertising among various tools to market the product or services as well, for marketers it has been a winning formula. It is easy to select the best celebrity in advertisement but it is quite difficult to create the association between the product and celebrity The capability of two advertising tools celebrity endorsement and event sponsorship have an impact on consumer pre-purchase decision including perceptions with regard to product quality and uniqueness is the focus of this study.. Marketers are interested to make more customers who are potential and are influenced by celebrities. Day by day consumers are exposing to so many of voices and images through media including audio visual aids. Every company tries to take away at least a portion of an unsuspicious people's time to inform them about the amazing and different attributes and features of the product at hand. Advertisement contains product endorsement by a celebrity and event sponsorships and no …show more content…

Over the last few years the celebrity endorsement has been become very useful and effective tool of advertising to create awareness and to get attention of the viewers. The products which are endorsed with any celebrity (star) were being remembered for a long time period.
The ability of endorsements to affect consumer attitude and perception had been suggested in academic. It is a truth that absolute product or brand information is hardly presented to customers, especially while they are watching advertisement on television. While related manufactured goods information is not there standards of these information, might "indirect" as of presented information then incorporated into complete estimation and going downward to reproduce ambiguity. (Dean,

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