Coca Cola Essay
Coca-Cola has remained honest to its commitment of providing quality and satisfying products.
Macdonald has provided high food and superior service in a clean environment, at a great value.
Their quality or taste is same throughout the world. This strategy has made them successful globally.
Coca-Cola meets the demands of globally recognized by its iconic red and white logo and brand marketing to instill confidence in the consumer that the Coca-Cola product would taste the same everywhere it is purchased.Macdonald’s logo and its jingle are attractive. It has declared its workers as: individually accountable and collectively responsible that became the foundation for its global expansion.
Coca-Cola built bottling plants in many countries to
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In this era of fierce competition, other strong and mature brands like Samsung, Sony, and Black Berry have been able to capture a huge market share since past few years. It emerged as the slimmest cell phone in its time, but failed to keep up with digitalization and technological advancement.
In order to revitalize Motorola’s brand equity, certain strategies could be implemented entailing the expansion of the breadth and depth of brand awareness by improving consumer recall of the brand during consumption settings; attempt to enhance the frequency as well as quantity of its usage or consumption. This could be done by identifying additional or new usage opportunities, and exploiting new and completely different ways to use the brand. With reference to Motorola, it better needs to be upgraded in terms of technology, rather than bringing about improvements in its recognition. The frequency of its usage amongst customers could be raised by refreshing its magnificent features like being “Slimmest” of all cellular phones in its healthier days via pertinent marketing campaigns or ads. Such ads could project a blend of its old favorable and new captivating features like less weighted, more handy and convenient in use, thereby evoking a sense of positive nostalgia in customers’ mind as well as exhilarating them to feel optimistic about its latest
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