Agreement and Competitive Threat under Competition Law.
1 Introduction
The principal objective of competition law is to make market economy work better by stopping private power from obstructing markets. Thus competition law aims at protecting competitive process which in turn promotes efficiency, increases consumer welfare, and contributes to the promotion of economy as a whole. On the other hand companies conclude agreements every day but not all agreements are threat under the Competition law. In this paper I analyze the broadly agreements possible in the context and how they can be competitive threat under the Competition law.
2 Anti-Competitive Agreements:
Agreements that restrict competition fall into two categories 1 ‘horizontal
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Scientific, and economic development by means of production or distribution of goods or provision of services. The factors a, b and c relate to negative effects on competition whereas the factors d, e and f relate to beneficial effects. In the case of Tata Engineering observed that to determine whether the restrain promoted or suppressed competition, it was necessary to consider three matters: first, what facts are peculiar to the business to which the restraint is applied. Second, what was the condition before and after the restraint was imposed. Third, what is the nature of restraint and what is its actual and probable effect. Agreements under section 3(4) are subjected to test of this rule of reason. The Act does not specify the horizontal and vertical agreements however sec 33 applies for horizontal agreements whereas sec 3(4) for verticals. Sec 3(3) covers cartels which is again defined broadly in sec 2(c). It states that a cartel includes an association of producers, sellers, distributors, traders or service providers, who, by agreement amongst themselves, limit, control, or attempt to control the production , distribution, sale or price of , or trade in goods or provision of services.’ There may be horizontal agreements for activities other than those mentioned in Sec 3(3) and such agreements would be covered by sec 3(1), and would therefore be subject to the rule of
Summary of Facts Federal Trade Commission v. Phoebe Putney Background. In an attempt to increase access to affordable care, the Hospital Authority Law, in Georgia (GA), states that “hospital authorities” can be developed to provide healthcare services in multiple counties. These hospital authorities can acquire, purchase, and lease multiple healthcare facilities. However, all actions of the hospital authority must benefit the community it serves. Phoebe Putney Memorial Hospital is owned by the Hospital Authority of Albany-Dougherty County (Authority).
The trial court held for Zapatha. Dairy mart appealed. In Zapatha v Dairy Mart, 381 Mass. 284; N.E. 2d. 1370 there are two issues at hand. 1) Does the unconscionability of an agreement depend on whether at the time of execution the contract provision at issue could result in unfair surprise and was oppressive to the allegedly disadvantaged party; and 2) Whether a merchant seeking to terminate a business agreement must act in good faith by practicing honesty in fact and observing reasonable commercial standards of fair dealing in that trade.
Evans argues that all possible violations of the Anti-Trust Act could be divided into one of two categories: contracts in restraints of trade, and restrictions on competition. By dividing potential cases into these groups and applying different means of measurement, Evans claims one can discern more accurately which side of the legal line each case falls. Evans surmises that, in the case of contracts in restraint of trade, “applying the common law test of reasonableness” (Evans pg. 72) stands as the best means of measuring a contract’s legal validity. This changes when considering restraints on competition, in which Evans claims the “test of extent” (Evans, pg. 72) to be the most accurate means of testing legality. Evans defends his hypothesis by applying this procedure to all the Supreme Court cases between 1890 and 1910.
Coca-Cola Co. v. Koke Co. of America, 254 U.S. 143 (1920) U.S. Sup. Ct. Facts: 1886 marked the invention of a caramel-colored soft drink created by John Pemberton. Coca-Cola got its name after two main ingredients, coca leaves and kola nuts. The Coca-Cola Company is suing Koke Company of America from using the word Koke on their products. They believe Koke Company of America is violating trademark infringement and is unfairly making and selling a beverage for which a trademark Coke has used.
Corruption was prevalent in the United States during the 1900s. Fraud existed in major industries, such as monopolies or unsafe working conditions. Several people wanting reform wrote books and articles about the industries which made a large impact on the consumers and users of industries. This put pressure on the president to make changes in regulating these industries. Muckrakers, a group of journalists, exposed corrupt issues to the American public, which brought reform to many major industries such as oil, railroads, and government.
In addition, the department takes steps to boost competition in the economy. As Herbert Hoover once said, “Competition is not only the basis of protection to the consumer, but is the incentive to progress.” To boost competition, the department works directly with businesses and universities to aid in development. Without competition in the market, if one company controlled everything, they could set prices at whatever they choose, which would greatly hinder the economy. As a result of better spending tax dollars and improving economic competition, the entire country
These antitrust laws were viewed as an approach to advance equivalent rivalry for the upside of honest to goodness contenders. The fundamental statutes are the Sherman Act 1890, the Clayton Act 1914 and
It notes that stiff competition can reduce the potential profit of like companies. Firms must determine the strategy that will be utilized to gain and maintain the upper hand in the industry, as it relates to price, marketing, competition and the introduction of new and innovative products into the market. The more a company senses competition the intensity of its strategy may increase as it does not only respond to other firms, but also to the industry as a whole. It is natural for firms to respond to competitive moves made by its rival as it will have an effect albeit positive or negative on the industry. Firms may be forced to supply the demands for cheaper but more reliable products or to create differentiated products to maintain the competitive
Thirdly and finally, it will give some examples of this phenomena. The formation of a cartel causes a lot of problems on the market. Cartels are based on agreements between different companies. The companies work together, in order to gain more profit for themselves.
Porter’s article has strong analysis and provides persuasive examples to support his argument. He carefully explains the five forces and demonstrates how they affect the competition in business. For example, when discussing about rivalry among existing competitors, Porter briefly mentions about different forms of rivalries and its intensity. After that, he analyzes the situations that lead to different level of intensity in rivalry carefully. Porter illustrates that “ The intensity of rivalry is greatest if: Competitors are numerous or are roughly equal in size and power…Industry growth is slow…
EXECUTIVE SUMMARY TABLE OF CONTENTS Executive Summary 1 Introduction 3 Competitive Situation 4 Variable Costing 5 Existing Costing System 6 Diagram ABC 8 Activity Based Costing & Profitability 9 Conclusion 14 Bibliography 15 INTRODUCTION COMPETITIVE SITUATION Firstly, here is a brief description of what Wilkerson Company specializes in. According to our case study and various online sources, Wilkerson manufactures and markets a complete line of compressed air treatment components and control products.
The model of the Five Competitive Forces, developed by Michael E. Porter, is based on corporate strategy, industry structure and the way they change. Porter has identified five competitive forces that shape every industry and every market and they determine the intensity of competition and hence the profitability and attractiveness of an industry. We further look into how the strategy and industry structure is placed in the field of healthcare and hospitals and analyze the attractiveness of the overall industry. 2.2 Rivalry among competitors Industry Rivalry is one of the 5 forces used to determine the intensity of competition in the industry. Competition in health care is the potential to provide with a mechanism to reduce cost and hence accessible
Franchising and decision variables The article in Franchising versus company-run operations: Modal choice in the global hotel sector discusses the various aspects considered by well-established hotels when they face the dilemma of whether to franchise a new hotel in a new geography or actually own the hotel themselves. The article is helpful in drawing the parallels for franchising decisions in service industry and especially pretty apt for the services which include high initial capital investment. The authors (F J Contractor & S K Kundu) borrow the definition of franchising from Caves & Murphy 1976 at the onset of the article and visualize the prospective franchisee as the sales agent or distributor of the brand owner.
The rivalry among existing competitors The extent of rivalry between ports is the first force shaping
1.0 INTRODUCTION In an economy, there exists different market structures to accommodate different industries and firms. This study will be made to understand in further depth the market power of different market structures, and in particular an example of using case studies of agricultural sector of the French markets to explain how an ideal perfectly competitive market works. This will then be further strengthened with several references linked to the case study. 1.1 Monopoly market