David Butler Case Study
Design in a business context:
Focussed research:
International designer:
David Butler:
Biographical Detail:
David Butler joined coca cola in 2004 as Vice President, he has since then been responsible for the vision and strategies of the coca cola company. He added value to the company not just through the look but through strategic design management. David Butler is a graphic designer but he also takes on roles such as being an entrepreneur, brand strategist as well as a general manager of the company (Better by Design, 2015). Through his flawless work and presence with the Coca-Cola brand butler has gained international recognition through a various amount of design awards, to name a few; the Grand Price from the Cannes Lions International
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By doing this it also engages the consumer through interactive methods for instance through the Coca-cola interactive vending machine. Stylistic styles by Butler include oversized typography in his products as well as the use of flat colours and constant use of red and white. Empathy is also constantly used in the designing of the coca cola products as a direct inspiration. By butler using this strategy it allows for the products to become more accessible and relatable to the general public, which will therefore also increase the communication and the involvement of all brand users (Coca-Cola Company, 2012). For instance The Coming Together Campaign For Cpca-Cola, this is a campaign that is created by David Butler which aims to address the issue of the increasingly going disease of Obesity. Through he creation of this infographic Butler tries to offer solutions this issue. The infographic explains ways to the consumer on how to maintain a healthy lifestyle with still being able to have your favourite beverage, which in this case is Coca-Cola. By Butler dressing this issue is shows that the company is giving solutions to issues involved with their products (Coca-cola Company,
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