What Is Frog's Leap Winery?
STRENGTHS
1. Frog’s Leap Winery has built a brand on Frog’s Leap and fun. They started developing a loyal following that reduce reliance on establishing their brand through traditional channels. This approach has allowed Williams to be freer as a winemaker and more edgy in winemaking.
2. Williams developed the industry’s most sophisticated environment management system (EMS). EMS’s had risen in importance for the wine business, as the confronted survival threats from the natural world, such as rising energy prices, water scarcity, mounting concerns about chemical exposure, and climate change.
3. Frog’s Leap purchased 100 acres of vineyard in the surrounding Rutherford area in Napa Valley, effectively doubling its acreage under production in
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