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What Is Graeter's Estimating Market Demand?

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is operating below its production possibilities curve, yet Graeter’s still operated two other plants. To successfully maintain three plants Graeter’s first has to set a planning horizon. A planning horizon is the time frame in which their plan will be used. Next, Grater’s must estimate market demand. Market demand is the quantity of ice cream that the public is willing to purchase. It is important for a company to take this step of estimating market demand because if they do not try to estimate, they will easily produce more product than people will guy and therefore, waste money,or, they will not produce enough ice cream and lose their potential

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