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What Is Lands End Competitive Advantage

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Bill Bass, Lands' End's Senior Vice President for e-commerce, believe that Lands' End propriety products, a strong distribution infrastructure, an established brand and sophisticated use of technology will sustain competitive advantage over the competitors. Although, ASI and its use of high-tech technology permit the company to maintain its competitive advantage, the company may face challenges in the area of manufacturing and retail efficiency. The company need an improvement on the integration between its operation and their It. The company spent a lot of money on implementing new technologies such as, on the body scanning system that was discontinued shortly after. The company could build prototypes to try before spending money to implement

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