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What Is Land's End Competitive Advantage

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Forbes has Land’s End ranked first on casual apparel web site reviews. Forbes is a trusted source for such information. This gives me insight that Land’s End has a competitive advantage when it comes to website orders. Thus I will use internal benchmarking to continue Land’s End’s already working formula.

• Second benchmark is the Apple Company. Reason is simply because it’s been one of the 21st century’s most successful companies. Especially during the recent world recession; apple was still able to push substantial merchandise into the market. Apple’s marketing strategy and Customer relation can be incorporated into Land’s End for better productivity and customer satisfaction which will in turn increase profits.

• Third company I will

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