Louis Vuitton Value Chain Analysis

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during the shipment, to avoid the brand counterfeiting. The leather suppliers like Heng Long International Singapore are taking part of Louis Vuitton administration, owning 51% of the shares in order to deliver for the factories the most qualitative raw materials. For the distribution area LV are in a very strictly and confident agreement with Kuehne + Nagel Japan who are taking care of the distribution and logistics worldwide. All the shipments from supplier are being brought into the 7 factories from Spain, France and US only for fashion leather goods of Louis Vuitton where the products are manufactured on high standards with automatized production lines. Louis Vuitton keeps the whole information and services strictly confidential and secure in order not to have leaks of information regarding the manufactured products. The whole area of marketing and sales is being done through their brand and LV monogram canvas present on all the leather goods, through celebrities and nevertheless the official shops. Regarding the service and sales area LV is paying even more attention for the consumer due to the fact that a sales agent will not leave the customer alone while he has to bring the products. There is a stock agent who is …show more content…

Green strategy in a commitment with a more developed lean management of the production line will involve every element and function within value chain leading to a brighter and much more qualitative ecodesign for the fashion leather goods segment. Incorporating the creativity and the responsibility for the environment Louis Vuitton choices of raw materials used in manufacturing of the products will be an important factor behind the protection of the environment and it’s precious resources.

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