What Is Mcdonald's Case Study Mcdonalds

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McDonald’s Case - Changing Consumers Preferences The food-services industry is constantly evolving and is witnessing, as the restaurants attend to Changing Consumers Preferences, new demographic and lifestyle choices shifts. Maintaining a well-balanced diet and exercising regularly has become key priorities for citizens; as a result, consumers are continually changing their eating habits by emphasizing nutrition and replacing food with calories, high fat or sugar with healthier alternatives (Downs, Wisdom & Loewenstein, 2015). For example, consumers are opting for fried food, fresh food, red meat and food with fewer trans fatty acids and saturated fat. The new trends in consumer preferences affect, to a large extent, the McDonald 's business operations. In an Australian McDonald’s “Addressing Changing Food Values” (2012) study and ‘project discovery’, McDonald studied the consumer preference and reviewed their products and developed new products. For instance, the amount of salt was reduced in foods and happy meal choices were developed and comprised of apple juice, fruit bags, and water. Moreover, McDonald incorporated extensive nutritional labeling for its food to enable consumers know how their food selections correlate to their everyday intakes (Addressing Changing Food Values, 2012). Notwithstanding the improvements made to satisfy the consumer preferences shifting towards healthy eating, McDonald’s still faces problems in meeting the broad range of customers. The
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