What Is Mcdonald's Structure And External Environment

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Abstract As one of the most successful fast food chain in the world since 1955, throughout the development of McDonald’s, we could easily identify many successful business strategy implementations. In this paper, I will discuss some critical business strategies, which linked to the company’s structure and external environment. This paper is organized as follows: In the first section, I will give brief introduction to the success of McDonald’s. In the second section, I will analyze some particular strategies used by McDonald’s and how these strategies are suitable to their business structure. I will then analyze why McDonald’s choose these strategies in response to the changing external environment. Finally, I will summarize the approaches used by McDonald’s to achieve their strategic goals Introduction McDonald’s mission statement is officially stated as: “Our mission is to be our customers’ favorite place and way to eat & drink. We’re dedicated to being a great place for our people to work; to being a strong, positive presence in your community; and to delivering the quality, service, cleanliness and value our customers have come to expect from the Golden Arches – a symbol that’s trusted around the world” (Meyer, 2015). The mission statement for McDonald’s highlights the firm’s goal to be the popular leader in the fast food industry. The strategic implication of this mission statement covers McDonald’s plans to be a leader for individuals to socialize and connect with

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