It was founded on the concept to provide Americans better burger and meal options. Checkers menu prices are competitive compared to other fast food chains. With their unique double drive-through and dine in options, customers don’t have to wait very long for their order to be processed. The most selling of Checkers is their amazing selection of burgers along with varied selection fries and delicious milk shakes. All these are at budget friendly price along with this they also offer many value deals and options to make personalized combinations to suit taste budgets and
CMG continues to compete side by side these big/small business by standing by what they have always pride themselves in and that?s the quality food, cultural impact, tasty food, brand name, fast service, better pricing and consumer services (McGrath, 2013) CMG has many resources to help them remain competitive. They?re strategy to this is simple, they focus their time and energy to satisfying the customers and keeping them as a priority as opposed to making their competitors. Another resource they have available is the 1700 locations they have. This ensure that they are able to reach out to every customer they possible can. CMG intends to promote the significant Mexican culture in offering its products.
There are many larger businesses such as McDonalds offer an entire breakfast menu which gives McDonalds the upper hand. Providing a breakfast menu at Chipotle would really be a very great opportunity to take. Another opportunity Chipotle could possibly take would be to really advertise how much healthier they are than other fast food businesses. Since Chipotle already uses organic and natural ingredients, they should go out and let everyone know which will really help them since now-a-days people are looking at the nutritional value a lot more. Threats: One of the threats that Chipotle faces is that organic and natural ingredients that they use are expensive to be using at all times when on a specific budget.
And achieve as a result, the grow for its brand, market share, and sales revenue. Key Issues for Chipotle Chipotle is quite strongly positioned fast casual segment but it is facing increasing competition from the quick service restaurants such as Taco Bell that are looking to compete for the market share. These quick service restaurants are trying to attract fast casual customers by providing similar products at a lower price which is a threat to
They always keep themselves up to date with new tools that help them make business faster and more convenient for customers. For example, Pizza Hut- the brand owned by Yum! Brands- have created automatic ordering systems that customers can order pizza, pay and come to pick it up when it is ready. Besides ordering online, technology also helps consumers locate their favorite fast food restaurants in their nearest area and show them how to get there. From the restaurateurs' perspective, digital menu boards, flat screens and in-store signage will be critical marketing tools.
They are also vegan friendly, which could be a great factor to make Rad Coffee stronger than many other coffee shops. As our generation nowadays has been exposed to many ugly truths about the food that we consume into our bodies, many youths and young adults are starting to be more concerned about healthier options when it comes to choosing the right food and drink to consume.
Customers have the ability to add as many ingredients as they would like at a consistent price point, this added value increases the customer’s willingness to pay (www.fastcasual.com). All of these different drivers allow Chipotle to earn high profits because they increase the customer’s willingness to pay. The differentiation approach has held strong for the brand since 1993. The strength of their stock, high yielding profits and imitating competitors are all examples of the differentiation strategy being a success within the firm. Chipotle implements this differentiation strategy by promoting green farm to table.
Training includes: 1) Workbooks 2) Quizzes 3) On-the-job competency based training Workers are encouraged to work as a team. KFC is committed to making sure their people grow to their highest potential. KFC does their best to provide an interesting and exciting job for their employees. Operations KFC is a subsidiary of Yum! Brands, one of the biggest restaurant chain in the world.
Thus, these forces are very strong. • Number of Competitors: In the smoothie industry, there are a high number of competitors, many of equal size, which creates an intense rivalry. Smoothie King is the original smoothie chain and is high-priced and nutritional with strong brand recognition. Planet Smoothie is a mid-priced, high-quality, eco-friendly company that is constantly innovating. Maui Wowi is a franchise-based company that sells other beverages and foods in a variety of store formats.
We weighted this threat low because most of the products within the food processing industry are labeled “junk” food and cannot be the primary source of nutrition for kids and adults. We rated this factor a 2 because even though Kraft has developed healthy choice product lines, many of their best selling products still contain high levels of saturated fat, sodium and sugar. Kraft has responded to this by not advertising to children under 6, only promoting their Better-For-You products for children between the ages of 6-11 and absolutely no school advertising. Another key threat we observed was a workforce reduction in the food processing industry of 7.5% in 2009. This was due to a weak economy and increase competition which is affecting most companies within the industry evenly which is why we weighted this factor 0.04.