What Is Porter's Five Forces Comcast

Comcast Corporation is one of the nation’s largest global media and technology companies and has two businesses that include Comcast Cable and NBCUniversal. They offer the largest video, high speed internet, and phone providers to residential and business customers and are a publically traded company. Founded in 1963, they are head quartered out of Philadelphia, Pennsylvania and span across over forty states. Management information systems are imperative to the success of a large company like Comcast and without people, information, and information technology would not be nearly as successful. There are several different types of systems and technology that impact the day to day business such as supply chain management, agent based technologies,

The buyer power is high considering across the nation buyers have many choices from whom they are able to buy services from. Since Comcast offers internet, cable, and mobile services there are several competitors in each of the market segments and since telephone and data services do not vary much the bargaining power is in the buyers’ hands. There are also certain markets where the buyer power is low because they are one of few companies who offer cable, but depending on what product a customer is looking for can determine what kind of buying power they hold. It is important for Comcast to continue to be innovative to remain competitive and attract customers in a different way. A way that they have already done this is through the X1 platform that utilized the cloud and Comcast’s network to provide an easy and fast way to navigate cable TV service and make it more personalized to the consumer using it (“Xfinity Tv’s”, 2012). By creating innovative ways such as this sets themselves apart from their competitors in order to affect the buying power by making it more attractive to buyers. Their supplier level is low since buyers have several choices on who they want their provider to be. There are several providers for cable, internet, and mobiles making price and quality of product reasons that buyers decide on a particular product. Depending on the product that is offered the threat of substitute products or services can be either high or low. The threat to cable tends to be the highest since there are alternatives ways to watch the shows or movies people would like. There are now ways to stream through the internet using services such a Hulu or Netflix at a very affordable cost. This allows consumers to watch hit TV shows and movies at a fraction of the cost jeopardizing the cable industry and how they can