What Is Snapple Successful?
Snapple was born in 1972 in New York. Three childhood friends, Leonard Marsh, Hyman Golden, and Arnold Greenberg founded this quirky company, which was originally known as Unadulterated Food Products, Inc. Their company was first conceived as a part-time venture to supply fruit juices to health food stores across America. The goal for these three friends was to “create an all-natural beverage New Yorkers will love” (Snapple.com). Unadulterated Food Products was one of the first companies in the United States to manufacture juices and other beverages made from natural ingredients. At its beginning, Snapple was being sold one bottle at a time using door to door tactics to spread product awareness. In 1978, Unadulterated Foods released its new carbonated apple juice product. The company called the product “Snapple” derived from the words “snappy” and “apple.” This product changed how New Yorkers viewed pure fruit juices and were intrigued by the idea of a carbonated juice beverage. In the early 1980’s, the company changed its name to the Snapple Beverage Corporation because of the success that the apple juice product “Snapple.” …show more content…
The Quaker Oats Company bought Snapple in 1994. Quaker Oats ran into problems and sold Snapple to Triarc in 1997. Triarc sold the company to Cadbury Schweppes in September 2000 and was then spun off in May 2008 to its current owners, the Dr. Pepper Snapple Group. The Dr. Pepper Snapple Group is currently headquartered in Dallas, Texas which is ironically far away from Snapple’s
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