This week’s reading topic is about Johnny Appleseed. In the Smithsonian article “The Real Johnny Appleseed Brought Apples- and Booze- to the American Frontier” by Natasha Geiling, it talks about the original purpose of the apple that were brought by John Chapman, a prolific nurseryman, to the frontier. Unlike today apples, the apples in the early 1800s plants by Chapman, were not primary used for eating. Instead, “they were used to make America 's beverage-of-choice at the time, hard apple cider.” During the early 1800s, in purpose of making a profit from the incoming frontiersmen, Chaman took advantage of cultivating orchards by advancing just ahead of settlers, as they wander from Pennsylvania to Illinois. From here, Chapman proceed to make a sell with the frontiersmen when they arrived.
Apple cider vinegar doesn’t offer a quick fix to weight loss by instantly melting away the fat. You won’t find a magic skinny tincture in superfoods, unless the advertiser isn’t being completely truthful with the claims. However, studies have shown that apple cider vinegar has the ability to control your appetite. For example, the Arizona State University conducted a study that revealed that apple cider vinegar significantly increased satisfaction after a meal by creating a more steady glucose response. Consequently, the improved satiety enhances weight loss.
In 1835 Crockett headed into Texas looking for new land. in January 1836 he had joined the Texas Volunteers, and within a month he reached San Antonio. Crockett then joined Texans in their fight to hold the Alamo against a Mexican army. In the first week of March he and the other soldiers of the Alamo died during the siege and capture of that fort by Mexican soldiers. Crockett was one of the last soldier who died during the battle.
The case that I will be talking about today is the case of POM Wonderful LLC vs Coca-Cola Company in which POM Wonderful felt that Coca-Cola was using false advertising to promote its own drink to sell to customers. POM Wonderful makes its own fruits to be used in their fruit chooses and they sell a drink that is made of 100 percent fruit juices with 85 percent being pomegranate juice and the other 15 percent blueberry juice. Coca-Cola also make a juice drink through the Minute Maid division of their company with the label saying pomegranate blueberry in giant letters. The Coca-Cola juice is made with only 0.3 percent of pomegranate juice and 0.2 percent of blueberry juice along with 0.1 percent of raspberry juice and 99.4 percent of a combination of apple and grape juices. The focus of the complaint was that the Coca-Cola juice label had the words pomegranate and blueberry in all capital letters and then underneath that the words got smaller and explained that it was a “flavored blend of 5 juices” and that it was made “from concentrate with added ingredients” (Cheeseman).
The apple evoked sweetness, which is a pretty addicting sense that many crave. Although a more popular use is to make cider. Anyway, it is told through the story of Johnny Appleseed. He was the one who introduced apples to a multitudinous amount of the U.S. citizens. It was told that he would sit on the raft and float along the river with a bunch of apple seeds.
The following year they became the first company in the food industry to hire a dietician. Decade’s later Kellogg’s introduced a range of new products to “delight Ireland’s shoppers” these products included one of the nation’s favourites “Crunchy Nut Cornflakes”. In 1997 the W.K. Kellogg’s
The company was conceived in 1869 by a fruit merchant, Joseph Campbell and an icebox manufacturers, Abraham Anderson (Campbell, n.d.). in the beginning, the two entrepreneurs concentrated their efforts mainly on fruit jams; their first plant was established in Camden, N.J. Seven years later Anderson leaves the partnership and Anderson Campbell finds himself building a new partnership with Arthur Durance; this joint venture cements the Campbell Soup Company we know of today. Fast forward well over a century, you can find that the CSC has expanded into many different business ventures. They have moved from a fruit and Jams company to a company who introduced its first can of soup in 1895; thus establishing CSC as a company whose reputation and foundation has become synonymous with
The entrepreneur Janine Allis founded the business Boost Juice in 2000. She grew her juice and smoothie empire from her kitchen bench into an international success story and Boost Juice Bars are now in 17 countries with over 400 stores. They offer a healthy alternative to fast food with a selection of delicious freshly squeezed juices, smoothies and crushes which are 98% fat free. All Smoothies are made from all natural ingredients and using the lowest fat and healthiest ingredients available and are amazing healthy snack for on the go. During a trip to the US in 1999, Janine noticed the juice and smoothie category was booming.
Jollibee Food Corporation Summary In 1975, Tony Tan and his brother opened two Ice Cream parlors in Manila, Philippines, also they expanded their menu and start offering quick meals such as hamburgers, hot sandwich and spaghetti but soon they realized that their revenue is more from the side order rather ice cream. In 1978, the Jollibee Food Corporation is formed in Philippines. Jollibee have a dominant position in Philippines because Jollibee is first local fast food in Philippines which they served home style Philippine recipes and give a good service such as keeping the employee happy and treating them with respect. JFC marketing strategies based on being closer to Filipino families than their competitor. Since Jollibee is local Filipino service, they could capture the unique Filipino taste and using their local language to communicate to their Filipino customer, who is felt comfortable and feel like at home environment, unlike other outlets they spoke English.