What Is TOMS Unique?
TOMS is a California based company that was founded in 2002 by Blake Mycoskie when he visited Argentina, and saw that many of the people there were wearing “alpargatas”; a simple, classic slip on shoe (Blake Mycoskie, 2011). He soon realized that a lack of shoes was a major problem in Argentina, and its surrounding developing countries, where many of the children would roam barefoot (Blake Mycoskie, 2011). The alparagata design that Blake Mycoskie wanted to adopt was not a trendy or popular stream of footwear, but was merely a casual flat shoe that was a common line of footwear in the Pyrenees, between the region of France and Spain (Simon Grag, 2013). Since it’s creation, TOM’s success and profits have skyrocketed giving them an edge in the shoe industry. …show more content…
TOMS is a company that wholly represents the idea of giving to others. Their major campaign of “One for One” has made the company a major hotspot for trendy shoes, which has allowed for TOMS to make its mark in todays growing market (Simon Grag, 2013). What makes TOMS unique? Every company has their own value proposition, which entails a certain promise of value that a company aims to bring to their target market. Such strategies are unique and bring competitive advantage to the marketplace, by showing the difference of quality and importance of one product from another. TOMS has been able to stand its ground over the last couple of years and create a
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