Zara Supply Chain Essay
Zara opened its first store in 1975 in La Corun˜a, Northwest Spain. During the 1980s, Zara expanded within the domestic market, opening stores in all Spanish cities with a population greater than 100,000 inhabitants (Ghemawat and Nueno, 2003) . The international expansion of Zara started with the opening of a store in Oporto (Portugal) in 1988. By the end of January 2006, Zara was operating in 59 countries with 852 stores: 664 stores were located in Europe (259 in Spain), 112 in America, 45 in the Middle East and Africa and 31 in Asia (see Figure 1) . International sales accounted for 69 per cent of total turnover in 2005, with Europe being the largest market by far .This article will talk about the supply chain of Zara from receiving its raw materials from its suppliers and processing them and selling them to the end-consumer.
First of all, Let 's a get a clear thought about the definition of supply chain and supply chain management. The Supply chain encompasses all the direct and indirect section such as: supplying of materials to the manufacturer and then the manufacturing process and the last thing distributing the finished goods to the end consumer.Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer . Supply chain management involves coordinating and integrating these flows both within and
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