What Is The Aims And Objectives Of Red Bull
Headquartered in Fuschi am See, Austria, Red Bull is a privately owned company founded by Dietrich Mateschitz in Austria in 1984 and launch the product Red bull onto Austrian market and made its first sale in 1987. Today, the company is producing and distributing Red Bull energy drinks to 171 countries and over 62 billion cans of Red Bull have been consumed so far. The company employs 11,865 people in 171 countries at present.
Business Mission Statement and Objectives
"We are dedicated to upholding Red Bull standards while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficient and profitable manner. We create a culture where employees share best practices dedicated to coaching and developing our organization as an employer of choice." This became the foundation of its marketing plans and objectives. Marketing objectives:
1) to create brand preference for the product as the source for the mind and body invigoration within generation Y.
2) To maintain the strong brand leadership within the energy drink market by building more awareness of the high-quality performance of the product
3 To pursue the secondary market target of the older population needing the energy to maintain their active physical being.
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Increasing popularity in emerging markets. 3). Strong and visionary leadership by Dietrich Mateschitz. 4). Solid financial position. 5). Loyal Fan Base due to its Entertainment
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